Unilever Philippines/Other

On-Screen Logos

PRC (Philippine Refining Company)

1988–1994

PRC - Total Quality logo from early 1991. It can be either displayed at the lower-left, right, upper-left or right side of the screen. Seen on some advertisements of PRC products.

The PRC on-screen logo from mid-1991 to early 1992. The background is in a gradient with the infamous downward-facing triangle version.

PRC on-screen logo from early 1992 to early 1994. The triangle is now facing upwards after a controversy about the triangle facing downwards could lead to failure in Feng Shui belief. It has a slogan "Because You Want The Best" above the logo, takes place on a blue background. This forms the basis for the later logo.

Unilever Philippines PRC

1994–1997

We see the logo with a gold triangle. Below it is the text "TOTAL QUALITY Paglilingkod namin sa inyo".

Same with a platinum silver triangle.

The horizontal version of the logo.

Unilever Philippines

1997–2004

The secondary logo based on the previous logos.

The 75th Anniversary logo of Unilever was used from 2002 to early 2003, to celebrate the 75th anniversary of Unilever Philippines.

The first on screen logo with "Total Quality" slogan from 1997 to 1998.

Same as the previous on screen logo, but the text "Total Quality" is in a different font and the Unilever logo is larger and there was no space between the Unilever logo and the "Total Quality" slogan. Beginning with this on-screen logo, the announcer may say "From Unilever" until mid-2007 (sometimes "Mula sa Unilever", meaning "From Unilever" in Filipino/Tagalog) or none at all (usually if the commercial is only 15 seconds). Used from 1998 to 2002.

Just the Unilever logo with no text. Used on a very, very small number of commercials from 1998 to 2002.

On screen bug version at the end of commercials

This on-screen logo is animated. On a white background, we see Unilever logo. Then it zooms out and positions itself on the upper right corner to reveal the words "75 Years in the Philippines" It is sometimes followed by an advisory screen by DOLE (if there are minors featured in the commercial). On some commercials, the logo may only show the finished product, but in animated. Used from 2002 to early 2003.

With Total Quality again, this on-screen logo is animated. We start on a black background and there is a white glow around a blue figure and the background turns white. It reveals to be the same as the 1998 logo, but the text "Total Quality" is set in a different font. Sometimes, it's still (usually seen on Rexona ads within that period), or it will start halfway through. Used from early 2003 to June 30/July 10, 2004.

2004–present

The on screen logo used since July 2004. On the Rexona ads promoting back to school (e.g. First Day Funk/High), a male voice-over says "From Unilever 'To!" while on the Surf Kalamansi ad in 2006 with Arnold Clavio, he says "Mula sa Unilever, Igan!" The logo was concurrently used with the 2007 version until mid-2010 (so this onscreen logo was prominently used from 2004 to mid-2007). If there are minors, it is followed by advisory from DOLE just like the previous logo.

Christmas Edition for Close Up "Season of Smiles" TV AD.

Used for the Knorr promo ad "Knorr your future" in 2006.

Summer version. Used in Sunsilk Summer commercial by 2009.

Just the Unilever logo alone without any text. Used from 2007–early 2011. No voice-over at all.

The Unilever logo without the "Adds vitality to life" slogan with the falling sachets. Used only on Sunsilk Promo Blimp Ads in August 2007.

Black background version used in some commercials like Clear Black Valentines.

We see a peeling on the lower-right corner of the screen and we see the Unilever logo on a white shape. Used from 2007 to early 2011.

It's the same as the previous logo, but peeling in the lower-right corner. Used from 2007 to 2011.

We see a white ribbon falling down from the top right corner and it reveals to be a Unilever logo on the ribbon. Used since 2011, but turned out to be secondary logo since 2020.

We see a box rolling from the top right corner and it reveals to be a Unilever logo, with the icons appearing and the text writing itself. Used since February 2020.