1886–1887[]
1887–1890[]
Logo seen on a coupon ticket (1888)
1891–1899[]
1893–1901[]
Alternate variant (1893–1934)
1899–1903[]
Logo with slogan "Drink Coca-Cola" (1899)
Logo with slogan "Drink Coca-Cola" (1900)
1903–1934[]
Logo with slogan "Drink Coca-Cola"
1932[]
1906–1919[]
Inaccurate variant seen on special edition bottles mimicking the 1906-style labels (2008–present)
1934–1946[]
Logo with slogan "Drink Coca-Cola: Delicious and Refreshing" (192?–193?)
Alternate logo with slogan "Drink Coca-Cola: Delicious and Refreshing" (192?–193?)
Logo with slogan "Drink Coca-Cola"
1946–present[]
Logo used on A Charlie Brown Christmas sponsorships (1965)
Star Wars Galaxy’s Edge variant (2019–present)
Logo with separated text, used to promote social distancing during the COVID-19 pandemic (2020)
Olympics variant (2022–present)
Circled classic variant (1946)
Alternate variant (1946–1987)
Logo with slogan "Drink Coca-Cola"
Circled logo with slogan "Drink Coca-Cola (1951)
Logo with slogan "Drink Coca-Cola in Bottles"
Alternate logo with slogan "Drink Coca-Cola in Bottles"
Logo with slogan "Drink Coca-Cola: Delicious and Refreshing" (1944)
German circled logo with slogan "
Mach mal Pause. Trink Coca-Cola" (1956–1958)
Logo with slogan "Enjoy Coca-Cola" (2019)
Stacked logo with slogan "Enjoy Coca-Cola" (2019)
Logo with separated text and slogan, used to promote social distancing during the COVID-19 pandemic (2020)
Alternate logo with separated text and slogan, used to promote social distancing during the COVID-19 pandemic (2020)
Spanish logo with separated text and slogan, used to promote social distancing during the COVID-19 pandemic (2020)
100th anniversary logo (1986)
"The Official Soft Drink of Summer" variant (1988)
Ad endcap (2024, Hungary)
1946–2000[]
Logo used on
NASCAR advertising (1998–2016)
In 1946, the wordmark was placed in a red circle once again, but this time a portrait of a Coca-Cola bottle was seen behind the script.[1] This variant was seen most prominently in advertising from 1993 until 2000.
1958–1969[]
Logo with slogan "Drink Coca-Cola"
From 1958 to 1969, the script was commonly seen in an Arciform shape nicknamed the "Fishtail".
1969–1987, 2016–present[]
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Typography:
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Custom (Coca-Cola) Helvetica (Enjoy; Trademark)
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Launched:
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October 14, 1969
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Alternate variant (2016–present)
Alternate inverted variant (2016–present)
Original Taste logo (2016–present)
Alternate Original Taste logo (2016–present)
Classic logo (2016–present)
Logo with slogan "Enjoy Coca-Cola"
Alternate logo with slogan "Enjoy Coca-Cola"
Italian logo with slogan "Bevete Coca-Cola"
Macedonian logo with slogan "Пиите Кока-Кола"
Romanian logo with slogan "Consumați Coca-Cola"
Dynamic Ribbon and Bottle
Stacked Dynamic Ribbon and Bottle
Outlined Dynamic Ribbon and Bottle
Stacked outlined Dynamic Ribbon and Bottle
In 1969, the script was accompanied by the famous "Dynamic Ribbon" or "White Swirl" for the first time. The two elements were combined to create a new logo called the "Arden Square". In 1971, the "Hilltop" advert was broadcast on television, accompanied by this logo and the now-famous "It's the Real Thing" slogan for the very first time. Starting in 1985, the script was only used on packaging in a very small size, and the below "Coke" logo took pride of place until 1987.
1985–1987, 2019 (limited)[]
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Launched:
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April 23, 1985 May 2019 (limited)
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On April 23, 1985, the original formula for Coca-Cola was changed for the first time ever, in response to Pepsi gaining more sales at the time. However, a large outcry against this change in formula occured, and customers began boycotting The Coca-Cola Company, who eventually decided to return the drink to its original formula (albeit with cane sugar replaced by a cheaper alternative). During the "New Coke" period, the logo above would be far more prominent than the traditional 1941 logo when placed on packaging for cans and bottles. This logo is still used in some countries today, albeit in modified forms.
In May 2019, to promote the third season of Stranger Things (which takes place in the year "New Coke" was introduced), the formula was brought back for a limited time.
1987–2009[]
Cropped variant, used during the "Coke Side of Life" campaign (2006–2009)
1987–2000[]
Alternate circled variant, used by the Coca-Cola Football Club
Logo with slogan "Enjoy Coca-Cola"
Spanish logo with slogan "Beba Coca-Cola"
Spanish logo with slogan "Tome Coca-Cola" (Argentina)
Spanish logo with slogan "Disfruta Coca-Cola" (Mexico)
Ad endcap (February 1998, Romania)
In 1987, the company's traditional branding returned after the failure of New Coke. However, it now varied from country to country; the US, for instance, included "Classic" in small writing underneath the script to distinguish it from the failed New Coke product. Depending on the country, this would continue to be used alongside the bold 1985 Coke logo until 2000.
In creating this brand refresh, Landor Associates created 800 different designs that combined the "Coca-Cola" or "Coke" wordmarks with the "Dynamic Ribbon". In the chosen solution, the curve was integrated with the script by having it drawn through the second "O". An additional silver ribbon was added to the curve, and the logo's typeface was redrawn to be slightly straightened up.
1993–1999[]
Designer:
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Tom Cox Design[2]
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Alternate Romanian variant
Depending on the country, the bottle symbol was used more often on packaging.
1996–1999[]
In 1996, the older version of the "Always Coca-Cola" red disc began to be deprecated, being replaced with this variant. The word "always" appears in English, Italian, Polish, Spanish and French.
1996–2002[]
Alternate boxed variant (1996–present)
Logo with slogan "Enjoy Coca-Cola"
1999–2002[]
Alternate variant #3 (2001–2002)
Alternate circled variant
Alternate circled variant #2
Logo with slogan "Enjoy Coca-Cola"
Alternate logo with slogan "Enjoy Coca-Cola"
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BETTER LOGO NEEDED
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Circled logo with slogan "Enjoy Coca-Cola"
Romanian logo with slogan "
Savurează Coca-Cola"
Spanish logo with slogan "
Disfruta. Aquí y ahora"
Logo with slogan "Life tastes good" (2001–2002)
"Life tastes good" slogan (2001–2002)
Ad endcap (2000, Romania)
In October 1999, Coca-Cola launched its "enjoy" advertising campaign, with the script being placed on a bottle cap of a green-tinted Coke bottle opening. This logo was used on cans and bottles until 2002 and was also seen at the bottom of Regal Cinemas' website until 2017.
2002–2009[]
Alternate wider variant #2
Alternate logo with slogan "Real"
Ad endcap (2007, Romania)
In 2002, the "Dynamic Ribbon" was redesigned, and packaging began to differ worldwide as a result. This branding change was made as an attempt to unify all of the different countries' Coke branding under one design. This objective succeeded, although some countries still used elements of Coke's 1987 and 1990s branding. During this period, the two "Coke" logos in use were modernized, and the company launched the "Real" campaign.
2006–2009, 2012 (Philippines)[]
Inverted alternate variant
Logo with slogan "The Coca-Cola Side of Life"
100th anniversary logo (2012, Philippines)
Ad endcap (2007, Romania)
Ad endcap (2009, Romania)
2007–2017[]
Cropped alternate variant
Classic variant (2007–2009)
By now, the Coca-Cola logo was surrounded by various elements from three different branding eras, being that of 1969, 1987 and 2002. The Coca-Cola Company therefore believed a complete overhaul was needed, and it was decided to strip the branding back to basics, with just the script and the simplified "Dynamic Ribbon" design. This logo was introduced on cans and bottles worldwide starting in 2007. In 2009, the word "Classic" was removed since it was no longer needed to distinguish it from the former "New Coke" in the United States.
2007–2016[]
Ad endcap (March–April 2012, Romania)
Ad endcap (April 2013, Romania)
In late 2007, the red disc was given a cleaner feel.
2009–present[]
Logo with slogan "Open Happiness"
Romanian logo with slogan "
Deschide și savurează fericirea"
Logo with slogan "Live Positively"
Horizontal logo with slogan "Live Positively"
Print horizontal logo with slogan "Live Positively"
Logo with slogan "Live for a Difference"
Logo with slogan "#choosehappiness"
125th anniversary logo (2011)
125th anniversary logo with slogan "Open Happiness"
Ad endcap (February 2010, Romania)
Ad endcap (2010, Romania)
Ad endcap (2011, Romania)
Ad endcap (2011, Romania)
Ad endcap (2012, Romania)
Ad endcap (2012, Romania)
Ad endcap (November–December 2012, Romania)
Ad endcap (December 2012, Romania)
Ad endcap (2013, Romania)
Ad endcap (2013, Romania)
Ad endcap (December 2013, Romania)
Ad endcap (December 2013, Romania)
Ad endcap (2014, Romania)
Ad endcap (May 2014, Romania)
Ad endcap (July 2014, Romania)
Ad endcap (October 2014, Romania)
Ad endcap (2015, Romania)
Ad endcap (2015, Romania)
Ad endcap (100th anniversary, 2015, Romania)
In January 2009, the "Open Happiness" campaign was launched, with the Coca-Cola logo inside the contour bottle silhouette being altered. The bottle silhouette was also slightly modified. This logo still used on cans and PET bottle labels in some countries and also used as a trademark square symbol alongside 1969 Dynamic Ribbon since 2021.
2016–present[]
Alternate Original Taste variant
Logo with slogan "Taste the Feeling" (2016–2020)
Alternate logo with slogan "Taste the Feeling" (2016–2020)
Spanish logo with slogan "Siente el Sabor" (2016–2020)
Spanish logo with slogan "Sentí el Sabor" (Argentina, Uruguay and Paraguay, 2016–2020)
Logo with slogan "Together Tastes Better" (2020–present)
Horizontal logo with slogan "Together Tastes Better" (2020–present)
Ad endcap (2016, Romania)
Ad endcap (2016, Romania)
Ad endcap (2016, Romania)
Ad endcap (2016, Romania)
Ad endcap (2016, Romania)
Ad endcap (2016, Romania)
Ad endcap (2016, Romania)
Ad endcap (2017, Romania)
Ad endcap (2017, Romania)
Ad endcap (2017, Romania)
Ad endcap (2017, Romania)
Ad endcap (2018, Romania)
Ad endcap (2018, Romania)
Ad endcap (2018, Philippines)
Ad endcap (December 2020, Romania)
Ad endcap (2021, Romania)
Ad endcap (2021, Romania)
In January 2016, Coca-Cola introduced a two-dimensional variant of their classic "red disc" logo, with the worldwide slogan "Taste the Feeling", under the "One Brand" strategy. The slogan was later changed to "Together Tastes Better" on June 30, 2020.
2021–present[]
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Launched:
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September 29, 2021
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Logo with bottle silhouettes
Logo with slogan "Real Magic"
Alternate logo with slogan "Real Magic"
Horizontal logo with slogan "Real Magic"
Logo with slogan "Real Magic" and bottle silhouettes
Alternate logo with slogan "Real Magic" and bottle silhouettes
Ad endcap (2022, Romania)
Ad endcap (2022, Philippines)
Ad endcap (2023, Romania)
Ad endcap (2023, Philippines)
Ad endcap (November 2023, Romania)
Ad endcap (2024, Romania)
On September 29, 2021, Coca-Cola unveiled a distorted variant of their script (which resembles the one from the 2009 bottle logo), along with a new slogan "Real Magic". The new look on cans and bottles were unveiled earlier on April 8, 2021.
References[]