Coke/Other

1963–1970

Canadian variant, in use from May 1963 until April 1970.

American variant, in use from September 1963 until April 1970.

Because of its informal nature, the nickname "Coke" only first widely appeared in the "Things go better with Coke" ad campaign, which began in January 1963. Test marketing of this slogan began in a handful of states in the Midwestern United States, but a wordmark of the slogan first appeared in Canada. The American version, with a modified C, was introduced four months later in September. This original Canadian version was used from May 1963 until being retired in April 1970 like its American counterpart, in favor of "It's the real thing".

1966–1989

Print version

"Coke is it!" variant

1987–2002

Variant with ribbon

Print variant wtih ribbon

Arden Square (small print variant)

Classic Arden Square (small print variant)

Prototypes

2002–2007

Print version

2002–present

Gold variant used for Caffeine Free variants of Coca-Cola

Logo inside the contour bottle silhouette

Logo with slogan "The Coke Side of Life" (2006–2009)

Alternate logo with slogan "The Coke Side of Life" (2006–2009)

Logo with slogan "Live on the Coke Side of Life" (2006–2009)

Alternate logo with slogan "Live on the Coke Side of Life" (2006–2009)

Alternate logo with slogan "Live on the Coke Side of Life" #2 (2006–2009)

Alternate logo with slogan "Live on the Coke Side of Life" #3 (2006–2009)

Filipino logo with slogan "Buhay Coke, Buksan Mo" (2006–2009)

Alternate Filipino logo with slogan "Buhay Coke, Buksan Mo" (2006–2009)

Filipino logo with slogan "Bonding sa Buhay Coke, Buksan Mo" (2006–2009)