Falabella's famous F icon made his debut in 1992, coinciding with the rebranding of that time and the goal of finding an identifiable element such as Ripley's R, his main rival.
1992–2002[]
The icon's first design was a stylized F in the shape of a wavy pen, all above a dark green rectangle and at the bottom left, a red sphere appears.
2002–2016[]
2002–2007[]
In 2002, the icon was redesigned, taking the current appearance of the Falabella logo, in addition, the sphere on the left disappears being replaced by a simple dot under the F stick.
2007–2016[]
In 2007, the background color changed to yellow green.
2016–present[]
In 2016, the appearance of the F changed, making it look like the logo of S.A.C.I. Falabella at the time (now called Falabella S.A.).
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