The script inside of an oval began to be featured in cars with the release of the 1927 Model A.[1]
1927–1957[]
From the mid-1930s onward, use of this logo on the cars themselves was first de-emphasized and then dropped entirely. A completely different "crest" logo appeared with the 1949 models; this design would be the basis of all subsequent logos used by the company.
1957–1961[]
1957-1964 (secondary), 1964-1965 (primary)[]
Ford's logo design was re-imagined in 1957, the badge now shaped like an oval rather than a lozenge (resembling the 1927 logo). This logo, a direct precursor to the 1965 one, was first used internally in August 1957[2]. Despite this, it wasn't seen on advertising until early 1964.
In 1965, Bob Noorda and Ralph Eckerstrom of Unimark International refined the 1957 logo and created a complete unified corporate identity from it, with it as the centerpiece. As today, it remains as the most recognizable and longest-lived logo of the brand with a lifespan of 55+ years. From 1976 this logo was simply used as an alternate variation in tandem with the next two logos below, it wouldn't be until 2017 that Ford decided to bring it back as the primary logo of the company. However, the next two logos below are still being used alongside this logo today.
1976–2003[]
This metallic version of the blue oval badge began to replace a block-letter "FORD" wordmark as the primary logo on cars themselves beginning with the 1976 international and 1976 North American models. This logo is basically a main variant for its vehicles only and as a sign for its locations.
2003–2017[]
For the 100th anniversary celebration of the company in 2003, the blue oval badge had a major refresh. This new design made by the agency Pantone removed the chrome border that surrounded the oval and the metallic texture was replaced with a blue gradient, which gives the impression of a more modern and three-dimensional logo.
Ford retired this logo in 2017, in favor of the original 1965 flat design. However, It still appears currently inside the vehicles having a start up screen with the logo on it, and on most brands including "Built Ford Tough".
