1986-1996[]
1986-1989[]
1989–1992[]
This graphic featured the old Jollibee wordmark and the slogan "Sarap ng Pilipino".
1992–1994[]
1994–1996[]
In 1994, when Jollibee Foods Corporation acquired Greenwich that time, this branding features the old Jollibee wordmark (again) and on top of it, a script-written slogan, "Ang Sarap Maging At Home". The slogan uses the Kaufmann typeface.
1996-2011[]
1996–2001[]
In 1996, when the new Jollibee logo was unveiled, a new branding was featured, containing the Jollibee logo and the slogan "Atin ang Langhap-Sarap!", plus a ten-note jingle with the lyrics reading: "Jollibee, atin ang Langhap-Sarap!"
Notable versions of this commercial have the logo coming out from a kissing mother and daughter, and the logo and slogan is on the upper right and a married couple are on the lower left. Both versions were used on Jollibee's 20th Anniversary. Another version has a plane passing by the logo.
Other versions have this logo and slogan on the lower left corner and on a red background. This appeared in a commercial promoting Jollibee Langhap Sarap Value Meals and Langhap Sarap Breakfast Value Meals. And only the Jollibee wordmark and slogan (the latter is in a different font) is on the upper left (this appeared on the Yum Burger commercial)
In 2000, when Jollibee Foods Corporation acquired Chowking that time, the branding was reduced to only include Jollibee's logo, with the "Atin ang Langhap-Sarap" jingle still being used until 2001, with the slogan "I-Jollibee mo!".
2001–2003[]
The logo contained the slogan "Langhap-Sarap sa Jollibee", and the Jollibee symbol, with a message entitled "bee happy". The Jollibee wordmark, for the first time, is nowhere is to be seen.
2003 (25th Anniversary)[]
PRIMARY VERSION
OTHER VERSIONS
In 2003, for the fast food chain's 25th anniversary, its branding has the endtag features the Langhap-Sarap logo Jollibee used during that time, the 1996 Jollibee logo, and Jollibee's 25th anniversary logo with the tagline "Feeling Jollibee at 25, Walang kasing sarap". This can be seen in the ad for Burger Steak Festival. Another variation is where the sun rises from the Jollibee signage, and the text underneath reads "Dito ang sarap ng umaga" (seen in the ad for Jollibee's Breakfast Pancakes).
2003–2005[]
PRIMARY VERSIONS
OTHER VERSIONS
A new arc in red and two arcs in yellow became the new basis for the onscreen branding of Jollibee, and when it was first used, it had the tagline, "Buhay Jollibee, Lalong Sumasarap" Also, the Jollibee symbol is only seen, and the Jollibee wordmark is nowhere to be seen. The arc wipes in from left to right. A new six-key jingle accompanied the graphic when it appears during the end of the commercial. This would be later be recycled by Oishi to be used at the end of their commercials since 2012.
If it's an advert promoting Yumburger or Champ, the tagline will appear as "Burgers Sa Jollibee, Lalong Sumasarap", or when the advert promotes Chickenjoy, it will appear as "Chickenjoy sa Jollibee, Lalong Sumasarap".
Another rare version has the slogan appearing as "Chicken sa Jollibee, Lalong Sumasarap", seen on a commercial promoting Jollibee Crispy Chicken Strips. The tagline used on a commercial promoting Jollibee Rice Tops in late 2003 appeared as "Kain sa Jollibee, Lalong Sumasarap" and it is straight line on a transparent red background.
2005–2006[]
PRIMARY VERSIONS
OTHER VERSIONS
In 2005, when JFC acquired Red Ribbon Bakeshop that time, the basis was used again, this time, the red arc is now a red background, and the 2004 tagline was replaced by "Dito sa Jollibee, bida ang sarap!" (sometimes "Sa Jollibee, bida ang saya!" or rarely "Dito sa Jollibee, bida ang saya!" on Jollibee Kids Meal ads), in a curved basis. Jollibee's wordmark would continue to be nowhere to be seen until a new slogan branding was introduced in early 2006. A new nine-key jingle was also released, replacing the six-key jingle, and with new lyrics reading: "Sa Jollibee, Bida Ang Sarap!" The jingle can also be heard as a new five-key jingle with the lyrics only reading, "Bida Ang Sarap!" Though this branding is no longer in use today, the jingle is still currently used to this day as the present jingle of Jollibee.
Some commercials have the arcs and the logo on the lower thirds, both and on the red banner. The graphics is almost the same as the 2004 version, but the 2004 tagline was dropped and the 2005 curved tagline was below Jollibee's face. This was also used in poster ads, print ads, banner ads and billboard ads. Some posters and print ads use the whole Jollibee logo on the banner.
On some commercials, the variations of the branding were seen. These are the following:
- The background may appear in green, with the arcs being formed by a movement of a flying bird. This variant was featured in a TVC promoting Jollibee's Fresh Green Salad.
- The background may appear in light blue, with the arcs appearing to be frozen (this variant appeared in the Jollibee Ice Craze commercials)
- The real life Jollibee mascot is at the left side of the screen, showing the names of branches that are soon to be opened
- The curved tagline appears to be glowing, while the arcs appeared to be bursting into flames and the red banner is also used, like the variant from 2003-05, with "Bida ang sarap!" performed by a dramatic choir (for the Spicy Chickenjoy TVC with Aga Muhlach)
- The logo, curved slogan and arcs appearing in a hologram effect with the red background fading in (for Jollibee Kids Meal's Star Wars: Episode III - Revenge of the Sith)
- The frozen arcs were formed from the movement of a multi-colored beach ball used throughout the commercial, while 15-second versions of the ad use the 30th anniversary logo (for Ice Craze Macapuno de Leche Special)
- The logo and curved tagline are on a teal gradient background, with the arcs also colored in teal (for Breakfast Joys)
- The logo having striped and multi-colored arcs (for Jolly 'Zerts)
- The logo on a plain red background, with the first line of the curved tagline centered and slightly smaller (for the Langhap-Sarap Merienda TVC in early 2006 with the music based on the song Torpe Song #5 performed by MYMP)
2006–2011[]
2006-2008[]
PRIMARY VERSIONS
OTHER VERSIONS
The slogan was shortened to "Bida ang sarap!" (or sometimes "Bida ang saya!" for commercials promoting Jollibee Kids Meal, events sponsored by Jollibee, raffle promos and stories about people eating at Jollibee), the position of the slogan was straightened, and the Jollibee logo appeared as a whole logo again.
Like the previous version, sometimes, in commercials, the arcs and the logo are on the lower thirds and are positioned on the red banner. The Jollibee wordmark returned below Jollibee's face and the tagline "Bida ang sarap!" (or "Bida ang saya!") was on the left side of the Jollibee logo. This was also used in poster ads, print ads, banner ads and billboard ads. It was formally used in TV commercials when this branding returned from 2009 until early 2011.
Many special variants appeared during the branding's usage. These are the following:
- A light blue background with white arcs (which were not frozen, unlike the predecessor of this variant which appeared in 2005-06). Also, the arcs appeared from a cloud of cold vapor and the slogan is tinted in a dark blue shade. This variant was only used in the Jolly Frost Blends TVC.
- Two white ribbons form the arcs, then it fades to the endtag being pictured on a wedding invitation with the tagline in a red color. It then flips over to the Jollibee Delivery number screen, also on a wedding invitation. This variant was only used in the ad for Jollibee Honey Spiced Chicken.
- The arcs were formed from the movement of a black eighth note with a music staff shaped like the arcs following it, while the exclamation point on the red tagline from the Honey Spiced Chicken ad is replaced by a red eighth note. It is used for the Yum! Burgers TVC featuring Sam Milby and Sarah Geronimo.
- The endtag having green arcs (for the 2006 Christmas TVC featuring Aga Muhlach, Charlene Gonzales and family)
- The endtag having arcs made of stars (for the 2007 "Langhap ang Sarap ng Pasko" Christmas commercial, and reused in the 2008 Christmas ads, with the Jollibee logo on the lower-right corner)
- The arcs are formed from the movement of a light flare, with a trail of fairy dust (for Jolly Spaghetti)
- The arcs are formed by lights (for the Jolly Hotdog TVC featuring Gerald Anderson and Kim Chiu)
- The tagline is in a zig-zag position, bolder and all-caps in the style of kinetic typography, and the logo is bigger (for the Crispy Chicken Burger TVC with Sarah Geronimo, Gerald Anderson and Kim Chiu)
- The colorful fiesta banners follow and form the arcs after the scene cuts to the on-screen endtag (for Ice Craze Fiesta)
- The endtag being pictured on a TV (for Jollibee Kids Meal's The Simpsons Movie Carry-alls)
- The logo with the arcs being formed in an opposite direction by the movement of a little girl's hand followed by the appearance of the rest of the endtag by sparks (for Jollibee Kids Meal's Rugrats Pen Rockers)
- The endtag being wiped from left by a costumed man (for The Simpsons Movie Jolly Springfield Sunday)
- The arcs are formed from a movement of a pyrotechnic spark (for the 2007 calendar ad)
- Two versions are being used on the first Jollibee 39ers TVC in 2007:
- The full 30-second version has the logo formed by the arcs being wiped in by an orange flare on a small screen beside a game show hostess in an orange dress moving her arms with a male contestant showing excitement beside her.
- The 15-second version has the same concept with the picture of the meals and the Jollibee 39ers logo being cut directly to the normal on screen endtag, but Jollibee's face is obscured by the host's right hand
- The arcs are formed in a "comic" effect from the movement of a paper airplane (for the 2007 Forever Happy music video commercial)
- The endtag being pictured on a closing stage curtain (for the Spice! Spice! Burgers TVC featuring Sarah Geronimo)
- The endtag being pictured on a Chickenjoy takeaway box (used for the series of Kuwentong Chickenjoy TVCs)
- The arcs are formed from the movement of a sun flare, while the Jollibee wordmark below the face is smaller (for Super Breakfast Joys)
2008–2009 (30th Anniversary)[]
PRIMARY VERSION
OTHER VERSIONS
In 2008, for the fast food chain's 30th anniversary, the branding contains Jollibee's 30th anniversary logo, where the animated Jollibee mascot peeks out from the 0 in "30", with the globe inside the hole of the 0, and the slogan "Langhap-sarap, bida sa lahat!" In the end of the main commercial of Jollibee's 30th anniversary, the logo appeared differently. The animated Jollibee mascot, which appeared in other commercials, was replaced by a real-life version of the company's mascot. Beside it, the slogan instead reads "Thank you for 30 Langhap-sarap years", a series of the names of the countries that already have Jollibee branches appears, both appearing with a background of the Hundred Islands at Alaminos City, Pangasinan in the Philippines.
On some TV commercials, such as the Amazing Aloha and Cheesy Bacon Mushroom Burgers ad and the Jolly Crispy Fries ad, the 2006 red banner was used, but the slogan "Bida ang sarap!" was replaced by "Langhap-sarap, bida sa lahat!" in two seperate lines and the then-current Jollibee logo was replaced by Jollibee's 30th anniversary logo. This was also used in poster ads, print ads, banner ads and billboard ads.
2009–2011[]
PRIMARY VERSIONS
OTHER VERSIONS
It's just the same as the 2006 version, but the red arc banner was used once again. Because of this, it is similar to the 2004 banner, but the banner was horizontal instead of diagonal and the 2004 tagline was replaced by "Bida ang sarap!" (or "Bida ang saya!") and the Jollibee logo appeared as the whole logo again, like the 2006 version.
Other versions of this includes:
- The light blue banner with the frozen arcs from the 2006 Ice Craze TVC and the 2006 slogan was dropped. This variant only appeared in the Ice Craze Mango Caramel Surprise commercial in 2009.
- The same light blue banner was used, but in a different shade, and the arcs were plain white instead. Also, the slogan "Bida ang sarap!" was also present. This was only used in the Jollibee Float TVC in 2011 featuring Enchong Dee, as well as in the Choco Crumble Sundae commercial (sans the slogan), few months before the new 2011 logo was introduced.
- On the 2010 Maaga ang Pasko TVC, the slogan is replaced by "Visit us today!" (but not italicized).
- The banner, logo, slogan and arcs appearing with a waving fabric effect (for the 2011 Yum! Burger I Yum! TVC with Sam Concepcion, Niño Alcantara and Carmela Lao in the first version, and with Bam Aquino, Miro Capili and Reese Fernandez in the second version)
- The banner formed by the movement of an flaming ember (for Spicy Jollibee Chicken Barbecue)
- The logo having its shiny banner and arcs (for the Transformers: Revenge of the Fallen hydration bottles ad)
- The arcs appearing and forming on a black banner, which then becomes red, from a movement of a light flare with the slogan and logo fading in (for The Twilight Saga: Eclipse tumblers ad)
- The banner, arcs, slogan and logo appearing in a pixelation effect (for Crunchy Chicken Burger)
- The arcs shine and sparkle as they were formed, with "Bida ang saya!" performed by a choir (for the 2010 Christmas commercial)
In early 2011, several print ads use the 2005 banner (with the whole logo), before the new 2011 logo was introduced.
2011-present[]
2011–2013, 2014–present[]
The branding only features Jollibee's current logo. Also, the five-key version of Jollibee's jingle had a new version which is almost the same tune as the former, this time played in nine or eight keys reading as "Ang Saya ng Langhap-Sarap!", which is also currently used as one of Jollibee's present jingles, and the jingle came out in November 2011. This graphic rarely appears on commercials.
2013 (35th Anniversary)[]
PRIMARY VERSIONS
OTHER VERSIONS
The 35th anniversary logo of Jollibee was used as a slogan graphic, first used in January 2013, and appearing against the topic of the commercial. This logo features two ribbons (one in red, the other in orange) forming the number 35 (with "years" beside it), and the tagline "Dito ang sarap maging pamilya."
2014–2015 (secondary)[]
It's the same as the 2003-2005 and 2006-2011 banners, but without the arcs. It also uses the current Jollibee logo, a shadow beneath it and the same tagline from its 35th anniversary. On posters and print ads, it uses the website URL, Facebook, Twitter and Instagram accounts and a hotline. Sometimes, the slogan of the company is replaced by the product's tagline.
2018 (40th Anniversary)[]
In 2018, Jollibee celebrated its 40th anniversary with a logo featuring the Jollibee mascot joyfully raising his hands, a globe with colorful rectangles that has the text reading "40 YEARS OF Jollibee", and an arrow that goes around the globe with the text that reads "Bringing joy to the world".
This logo is only used in the ad for Jolly Kiddie Meal's Jollibee Around the World.
2020-temporary (New Normal)[]
In front of a blurry background with the facade of a local Jollibee branch, the Jollibee logo fades in. Underneath, "SAFE AT ANG SAYA!" wipes in from left to right.
This was used during the New Normal from June 2020, in the wake of the COVID-19 pandemic.
| Brands: Jollibee | Burger King (Philippines)1 | Smashburger | Chowking | Greenwich | Mang Inasal | Red Ribbon | The Coffee Bean & Tea Leaf | Yoshinoya (Philippines)2 Services: Products: Discontinued/Former: Flip Floats | Arroz Caldo | Molo Meatball Soup | Arroz Cubana | Chicken Sotanghon Soup | Chicken Nugget Crunchers | Chicken Torpedo | Crispy Chicken Steak | Ice Craze (Ice Craze Fiesta) | Ultimate Sundae Delights | Swirly Bitz | Mix-ins | Creamy Shakes | Crispy Fries Overload | Jolly Beef Rice | Crunchy Chicken Burger | La Paz Batchoy Style Noodle Soup | Little Big Bites | Premium Macaroni | Fresh Green Salad | Jolly Cheezy Fries (Nacho Festival) | Jolly Frost Blends | Jollibee Hash Brown Burger | Amazing Aloha Yumburger | Chicken Barbecue | Criss-Cut Fries | Rice Tops Divisions: Notes:
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