Although replaced in 2019, this is still used at many stores.
1961–2001[]
Designer:
Unknown
Typography:
Unknown
Launched:
September 1961
Centennial variant (1983)
Although replaced in 2001, this is still used at some stores.
2001–2014[]
Designer:
Unknown
Typography:
Unknown
Launched:
2001
Like before, although replaced in 2014, this is also still used at some stores.
2004–present (gas stations only)[]
Designer:
Gardner Design
Typography:
Tarzana Wide Bold
Launched:
2004
2014–2019, 2019–present (secondary)[]
Designer:
Unknown
Typography:
Unknown
Launched:
2014
Like before, although replaced in 2019, this, yet again, is still used at some stores. Additionally, this is still used on most packaging for the time being (though the current logo has since become more prominent).
2019–present[]
Designer:
DDB
Typography:
Unknown
Launched:
November 6, 2019
2019 variant used on packaging
2021 variant including the "Fresh Cart" icon
On November 6, 2019, Kroger received its first dramatic overhaul in over 58 years, alongside the introduction of a new slogan, "Fresh for Everyone".
