LG/Other

Logos

Lucky

1964-1978

Korean variant

Lucky Group

1978-1983

Print variant

Lucky-Goldstar

1983-1995

Korean variant

LG

1995–2014

Print variant

Stacked variant

Logo with smaller text

Logo with bigger text

Print logo with bigger text

Ad endcap (2002–2004)

Ad endcap (2004–2007)

Ad endcap (2007–2008)

(REUPLOAD) LG Logo 1995

LG logo (1995)

2008–2014

Flat variant

Ad endcap (2008–2013)

Ad endcap (2008–2013, Vietnam)

Ad endcap (2013-2014, Vietnam)

2014–present

Print variant

3D variant

Ad endcap (2023, Vietnam)

Slogans

1999–2004

Designer:  Unknown

Typography:  FF Maverick

Launched:  1999

LG introduced their first slogan Digitally yours in 1999.

2004–2008

Designer:  Unknown

Typography:  Charlotte Sans

Launched:  2004

Print variant

Horizontal variant

LG introduced its current slogan Life's Good since 2004.

2008–2014

2008–2013

Designer:  Unknown

Typography:  Bryant

Launched:  2008

Print variant

Flat variant

In 2008, Bryant was adopted as LG's corporate typeface. The slogan was updated to include this font. LG also introduced a seven-note sound mnemonic the same year, used at the end of commercials.

2013–2014

Designer:  Total Design

Typography:  LG Smart (custom typeface)

Launched:  2013

Print variant

Flat variant

In 2013, LG introduced a custom corporate font called LG Smart, designed by the Dutch design agency Total Design.

2014–present

Designer:  Unknown

Typography:  LG Smart (custom typeface)

Launched:  December 30, 2014

Print variant

3D variant

2023–present

Designer:  Wolff Olins F37

Typography:  Custom

Launched:  May 2023

Print variant

Stacked variant

Print stacked variant

Symbols

1995–present

Print variant

Darker variant (2014–present)

3D variant (2008–2014)

3D variant (2014–present)

2023–present

Animated variant

Wordmarks

1995–2014

Print variant

2014–present

Print variant