Little Chef Express was created by Forte in 1995 as a take-away food option.
2001–2009[]
Little Chef Classics was the name given to the smaller restaurant in the Port of Dover after the Little Chef Express brand was retired.
The 'Little Chef Choices' concept was rolled out to a number of larger restaurants in 2002, with Little Chef joined with a number of other brands such as Burger King and Upper Crust.
The rarely used Little Chef Choices logo.
Finetime was a loyalty card for over 55s which launched around 2002.
Wiseguys Pizza was another brand found at selected Little Chef Choices outlets which in most places lasted less than a year.
In 2002, the Little Chef in Thame, Oxfordshire was rebranded using this logo. It was never the official company logo and was never rolled out to any more sites.
Little Chef Little Ones was a range of meals for children.
Little Chef planned to use a 'Slim Charlie' in 2004, but it went unused following complaints.
Little Chef celebrated its 50th birthday in 2008.
Little Chef Takeaway logo from 2009.
2011–2018[]
Good to Go, a deli-style offering was launched in 2011 but scrapped in 2013, soon after Little Chef was taken over by RCapital.
The Little Chef Express brand returned in 2012 to replace the remaining Coffee Tempo outlets.
Treat was a loyalty scheme introduced by Little Chef in 2011 and withdrawn in 2013.
A new logo and retro-inspired restaurant design was introduced at the Little Chef in Warminster in 2016. It was not rolled out to any further sites.
Coffee Tempo[]
2006–2012[]
Coffee Tempo was introduced as Little Chef's 'food on the move' concept in 2006 as a rival to Costa Coffee and Starbucks. By 2012, only 11 branches of Coffee Tempo were left and the brand was retired in favour of Little Chef Express.
Little Chef Coffee Stop[]
1994-1997[]
Little Chef Coffee Stop was introduced in 1994, but the roll-out was stopped when Granada took over the company in 1995 and the Cafe Nescafe and Burger King brands began to be rolled out instead.
Little Chef Lodge[]
1976-1988[]
The first Little Chef Lodge opened in 1976 in Gretna, followed by a further 27 hotels located next to Little Chef restaurants. They were converted to the Travelodge brand in 1988.
Motorchef[]
1976-1979[]
Motorchef was the original name for motorway service stations operated by Forte, the then owners of Little Chef. In 1979, they were rebranded to the Forte name.
