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| 1922–1936 | 1936–1953 | 1953–2012 | 2006–2012 | 2012–present |
1922–1936[]
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.jpg "Mailing-industry-state-farm-npm-13(1936).jpg (409 KB)")
Alternate variant
1936–1953[]
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1953–2012[]
Designed by Whitaker-Guernsey Studio. This logo can still be seen (e.g. as a safety reflective decal issued to policy holders). It was briefly brought back in a 2020 SportsCenter commercial promoting The Last Dancez
This logo was still used on the website until December 28, 2011 and on some insurance agencies and in tandem with the 2006 logo until both were replaced in 2012.
The company's "Auto, Life, Fire" Tri-Oval emblem
The alternate version seen at the end of each commercial between 1980 and 1982 before fading to the actual logo
2006–2012[]
Wordmark
In 2006, the State Farm wordmark was added next to it.
2012–present[]
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On December 15, 2011, State Farm unveiled a new logo that began usage on January 1, 2012. It was created by Chermayeff & Geismar. This retains the three-oval element but removes mentions of specific insurance lines, as the company has evolved to offer many types of insurance and financial products.
The State Farm Pocket Agent App icon
"100 Years" variant (2022)