Matahari Department Store

This page only shows primary logo variants. For other related logos and images, see: Other

1975–2003	2000–2003	2003–2011	2004–2011 (secondary)	2008–2022	2022–present

Matahari Department Store (simply known as Matahari) was founded in 1958 by Hari Darmawan (1940–2018) as a small children clothing store in Pasar Baru, Jakarta. Later in 1972, it was transformed into a first modern department store chain in Indonesia.

Since 1997, Matahari (and its former parent Matahari Putra Prima) is owned by Lippo Group.

1975–2003

Designer:  Unknown

Typography:  Helvetica

Launched:  Unknown

The symbol was retained until 2011. However, the formerly-related Taman Wisata Matahari theme park in Bogor continued using the symbol until 2019, when the park was renamed to TWM Park.

2000–2003

Designer:  Unknown

Typography:  Helvetica

Launched:  Unknown

2003–2011

Designer:  Unknown

Typography:  Helvetica

Launched:  May 2003

2004–2011 (secondary)

Designer:  Unknown

Typography:  Helvetica

Launched:  Unknown

2008–2022

Designer:  Unknown

Typography:  Frutiger (modified)

Launched:  19 September 2008

On 19 September 2008, Matahari unveiled a new identity at the opening of a new store concept at Supermal Karawaci, Tangerang. The old logo was retained for concurrent use in marketing and older store outlets until 2011.

2022–present

Designer:  Unknown

Typography:  Poppins (modified)

Launched:  8 October 2022

On 8 October 2022, Matahari launches a refreshed logo and identity at Mal Taman Anggrek, Jakarta. It is a part of the brand rejuvenation in order to compete with fast fashion retailers such as H&M and Uniqlo.

The logo was previously registered on 27 May 2022 and was shown in the new outlets such as TangCity Mall, Tangerang and Living Plaza Hertasning Gowa, Makassar. The logo began to rolled out to all outlets across Indonesia starting in October 2022.

External links

• Official website