The Procter & Gamble Company, abbreviated as P&G, is an American multinational corporation that manufactures consumer products in categories including personal care, personal hygiene and home care. It is one of the largest consumer-products companies in the world, along with Unilever, Nestlé, Reckitt and others.
1944–1953[]
1953–1989[]
Designer:
Unknown
Typography:
Unknown
Launched:
August 28, 1953
1989–1992[]
Designer:
Unknown
Typography:
Univers
Launched:
1989
Logo with moon and star
1992–2002[]
Version with Moon and Star
Print variant
The logo was updated in 1992, however, the Philippines still used the 1989 logo until 2001.
P&G introduced an alternative logo in May 2013 to commemorate its 175th anniversary. It places the existing P&G wordmark in a circle with a crescent moon, paying homage to its historic Moon and Star logos, and is used in conjunction with the wordmark-only logo from 2002.
In 1989, Procter & Gamble first began using the blue P&G wordmark in the Univers font (along with the last moon-and-stars logo) on advertisements in an attempt to quell rumors of the logo having Satanic undertones; with some rumors expanding the claim to suggest P&G was linked to the Church of Satan (rumors that would continue to surface on occasion long after the moon-and-stars logo was retired in 1998).