Emblems • Assets • Look of the Games • Pictograms • Medals • Torch Relays • Other |
Motto[]
The official Games' motto was unveiled in a by the Paris Organising Committee of the Olympic and Paralympic Games (POCOG) on 25 July 2022 to mark two years to go. The official slogan is "Games Wide Open", which calls Above all, since the beginning of this adventure, it is the ambition that drives us and inspires each of our actions.
It is an invitation to the world to come and experience new emotions together. The motto itself will be presented in English and French as "Ouvrons grand les jeux".
Typography[]
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The identity is headlined by a bespoke custom typeface, designed by Paris-based typographers Elliott Amblard and Julie Soudanne. Like the emblem itself, the font is steeped in the Art Deco heritage of the city, and shares likenesses with typefaces such as Excelsior FTF and Banjo. Individual glyphs can also be switched out with variants of itself for more flexibility.
As per Ecobranding's low-carbon philosophy, the typeface takes measures to minimise it's own carbon footprint. It does this through providing its user with a single variable type file, as opposed to a pre-determined set of weights. It gives the user further customisation and the restrains the file size to a minimum.
The typography can also be manipulated, to act as an illustrative device in conjunction with other elements.
Arch device[]
The Arch device is an integral part of the Games visual language. The shape is inspired by the Art Deco architecture common around Paris; particularly the Arc de Triomphe. Commonly used on social media, the arch acts as a window container. It can also be applied in a concentric pattern to add distortion to official photography.
Colour scheme[]
Emblem colours[]
215 195 120 20 20 60 00 #D7C378 |
255 255 255 00 00 00 00 #FFFFFF |
000 000 000 00 00 00 100 #000000 |
Secondary colours[]
2019–2021[]
Ecobranding created a colour scheme of matte colours which have a ink saturation rate not exceeding 100%.
255 242 209 00 05 24 00 #FFF2D1 |
255 134 117 00 60 45 00 #FF8675 |
255 210 208 00 25 13 00 #FFD2D0 |
00 148 148 85 17 44 02 #009494 |
252 208 102 00 19 71 00 #FCD066 |
00 59 85 100 70 41 37 #003B55 |
153 202 150 47 00 51 00 #99CA96 |
246 241 233 03 05 10 00 #F6F1E9 |
2021–2024[]
Lavender Blue 52 18 105 50 83 00 59 #341269 |
Cobalt Blue 26 24 186 86 87 00 27 #1A18BA |
Love Red 255 00 66 00 100 74 00 #FF0042 |
Tahiti Coral 255 87 87 00 66 66 00 #FF5757 |
Matisse Yellow 250 185 00 00 26 100 02 #FAB900 |
Zinc Grey 140 155 149 10 00 04 39 #8C9B95 |
Opera Green 110 219 215 50 00 02 14 #6EDBD7 |
Oak Leaf 00 180 96 100 00 47 29 #00B460 |
Mascots[]
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On 11 November 2022, the Phryges were introduced as the mascots of the 2024 Olympics and Paralympics. For the first time in both Olympic and Paralympic history, they are based on clothing: the phrygian caps worn during the French revolution. The Phryges are referred as a female species, since the French word for "cap" ("casquette") is gendered as such. The mascots pictured above represent the main mascots for Olympics and Paralympics each; the latter has a prosthetic leg, being the first Paralympic mascot to have a visible disability since Petra in Barcelona 1992. Besides the two main characters, the Phryges can appear as multiple individuals, playing different sports or bearing different disabilities. This marks the first time both Olympics and Paralympics share the same type of mascot, just like they share a common emblem.