This page only shows primary logo variants. For other related logos and images, see:
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RadioShack is an American consumer electronics brand originally created as such a chain of stores in 1921 under the name "The Radio Shack Corporation."
It owns an e-commerce store for the distribution of its products that is owned by Retail Ecommerce Ventures Inc., which acquired the brand's assets through its former owner, Standard General.
The Radio Shack Corporation[]
1921-1946[]
1946–1951[]
This logo is a signage used by the brand in its flagship store in Boston, USA. This is also the first logo to display the full franchise name, although the part of "Corporation" is cut off by a dot (Corp.)
Radio Shack Corporation[]
1951–1956[]
In the 1950s, the brand removed the pronoun "The" from the name, leaving a name almost similar to that of its old parent company.
1956–1960[]
This logo was the first time that the brand used its initials.
1960–1963[]
1963–1965[]
Radio Shack[]
1965–1972[]
1965-1970[]
1970-1972[]
1972–1994[]
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Tandy Corporation used the same typeface of this for its logo. Lately the logo has made appearances, as nostalgic references, in the 2016 Netflix series Stranger Things, and recently in the 2019 film Captain Marvel.
It is currently used in the commemorative logo of the brand's centenary, which was celebrated in Mexico.[1]
1972[]
This was used for only six months as an alternate logo, from May to November of 1972.
RadioShack[]
1994–2013[]
1994–2003[]
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On November 12, 1994, the brand removed the spacing between "Radio" and "Shack" to adopt its current name, which would not be adopted until its official appearance in June 1995.
This will eventually become the retailer's logo for the next 25 years.
2003–2013 (USA), 2011–2016 (some countries)[]
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This logo is the most common and perhaps the best known of the brand.
It is similar to the previous one, but with the colors reversed and the name placed behind the R instead of below it.
This logo was only used by international franchises between 2011-2014, with some using it until 2016.
2009[]
In August 2009, RadioShack used the name "The Shack" (despite keeping the original name on top). The campaign increased sales of mobile products, but at the expense of its core components business. It was rebranded back as "RadioShack" thereafter.
2013–present[]
2013–2015[]
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This logo is still used internationally.
2015–2020 (USA), 2015-present (Mexico and packaging)[]
In this logo, the appearance of the 1994 wordmark returns, albeit modified.
It was created in response to the merger of RadioShack Corporation with Standard General Holdings.
Although it is no longer used as the main logo, it can be seen in the Mexican subsidiary and in the vignettes of Retail Ecommerce Ventures e-commerce sites, as well as on the packaging of the brand's products.
2020–present (online, USA)[]
The 2013 logo was reintroduced in 2020 as part of RadioShack's website overhaul for that year.
References[]
- ↑ https://www.youtube.com/watch?v=qCb7dyqOzNA Video sobre el 100 aniversario de marca RadioShack
| Predecesors Own international franchises Related franchises Own trademarks Defunct  |