This page only shows primary logo variants. For other related logos and images, see:
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| 1950-1951 | 1951-1972 | 1972-1978 | 1977 | 1978 | 1978-1980 |
Rede Tupi was a television network broadcasted by Rede Tupi de Televisão. It was founded on September 18, 1950 by Assis Chateaubriand as the first in Brazil and South America, and was defunct on July 18, 1980 under the brazilian dictatorship of João Figueiredo.
PRG2[]
1950-1951[]
Logo borrowed from the radio station.
TV Tupi[]
1951-1972[]
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Mario Fanucchi arrived at Tupi in December 1950, replacing other artists who made slides for program breaks and intermissions. He then designed the iconic mascot, a child version of the extant logo, of which the head was used as a branding device on several of its stations starting in 1951, sparking interest not only in children but also among viewers who weren't comfortable with the long program breaks. Airton Rodrigues gave him the name Tupiniquim, which was approved by Cassiano Gabus Mendes.
Rede Tupi de Televisão[]
1972-1978[]
With the start of color TV in Brazil, Fanucchi's logo was replaced by a new logo, which was the result of a competition. Said competition was announced in the group's newspapers and magazines and would spark the interest of college students in graphic and industrial design. The new logo had elements related to television transmission, two intermingling oscilloscope lines with three circles - each in red, green and blue. The winner went to Paris under a trip paid by Air France to visit one of the main industrial design schools of France. Not much information is known about the winner.
1977[]
Briefly in 1976-1977, a six-pronged windmill was used in the São Paulo station, showing its integration to the network.
1978[]
After massive rejection from viewers, the previous logo resumed its usage, with slight modifications. The circles in the logo now follow the correct RGB order.
1978-1980[]
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The last logo of the network consisted of a T divided in three pieces, each of them with a curved edge, consisting of a small blue piece and two equal larger pieces, a horizontal one in red and a vertical one in green. Jokes had emerged within the network that, despite giving a sense of modernity, it was pejoratively nicknamed "tesão", referring to a possible double entendre in the design.
Due to an economic crisis, Rede Tupi ceased broadcasting on July 18, 1980. This logo, during that day, was shown in blue, green and yellow (the colors of the Brazilian flag) rather than Blue, Red and Green, and was outlined. Tupi's channels were later divided into two groups. TV Tupi São Paulo and Porto Alegre were given to Silvio Santo's TVS Rio de Janeiro to create in 1981. The other channels (plus TV Excelsior’s old São Paulo channel) were used to form Rede Manchete (now RedeTV!) in 1983.
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Rede Tupi |
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| Radio Super Rádio Tupi | Rádio Clube (Fortaleza | Recife) | Clube FM (Brasília) Television Newspaper
1Currently owned by Grupo RBS.  |
