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1963–1981 1981–1989 1987–2017 2008–2017 (promotional)
1963–1981 1981–1989 1987–2017 2008–2017 (promotional)

Safeway was an Australian chain of supermarkets owned by Woolworths Supermarkets. It was founded when the American company Safeway, Inc. entered the Australian market in 1962 with the purchase of three Pratt's Supermarkets in Victoria. The first Safeway-branded store opened in Forest Hill, Victoria in 1964.

1963–1981[]

Safeway logo

1981–1989[]

Safeway 1981 logo

In 1985, the Safeway chain was acquired by Woolworths Limited (now Woolworths Group).

1987–2017[]

Safeway AU 1987 SVG

On 6 June 2017, the final Safeway supermarket in Wodonga, Victoria was rebranded as Woolworths.

2008–2017 (promotional)[]

Woolworths-Safeway

Used to inform Victorians that Woolworths is the new Safeway.


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