WXLT-TV[]
1971–1982[]
The station signed on October 23, 1971 as WXLT-TV. It was the first network-affliiated television station in West Central Florida that wasn't licensed to Tampa or St. Petersburg. It signed on to provide ABC programming in an area of a state that was insufficently covered by the signal of WLCY-TV (channel 10, now WTSP and currently a CBS affiliate). It also carried several CBS and NBC programs that neither WTVT (channel 13, now a Fox owned-and-operated station) and WFLA-TV (channel 8) carried during the 1970s. The station was originally owned by Robert Nelson.
1982–1985[]
The logo was also used by WMGM-TV from 1984 to 1987.
1985–1986[]
WWSB[]
1986–1993[]
In 1986, channel 40 changed its callsigns to WWSB. That same year, Nelson sold channel 40 to Calkins Media.
1993–1996[]
This logo debuted a year before WFTS-TV (channel 28) switched to ABC as part of a deal between the network and WFTS' owners, the E. W. Scripps Company. Conciding with the Scripps-ABC pact, ABC notified channel 40 of losing its affiliation on September of that same year, this would make channel 28 the sole ABC affiliate for the area but channel 40 later renewed their deal with ABC in March of 1995.
1996–2001[]
2001–2004[]
2004–present[]
2004–2007[]
In 2004, WWSB started using a modified version of the "Circle 7". Despite this, the virtual channel is still on channel 40. The "7" in the logo refers to its channel position in most cable systems in the market.
2007–2013[]
2013–present[]
On April 11, 2016, Calkins announced that it would exit the broadcasting industry and sell its stations to Raycom Media. The sale was completed on April 30, 2017. On June 25, 2018, Gray Television announced that it would acquire Raycom Media. The sale was completed on January 2, 2019.
.svg "WWSB 2013 (without calls).svg (1.66 MB)")
External links[]
