This page only shows primary logo variants. For other related logos and images, see:
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Teletrece (also known as Tele13 or T13) is the flagship news branding of Canal 13 from Chile. It has 4 main editions: Teletrece AM (in the mornings), Teletrece Tarde (in the afternoons), Teletrece Central (in the evenings) and Teletrece Noche (near midnight). It replaced Martini al Instante, which moved to Televisión Nacional de Chile. It is the oldest news program from Chile, on-air since 1970.
1970-1972[]
The first Teletrece logo consisted on a camera silhouette with the words "tele" and "13" above the center part of the camera. On-screen, however, this logo was not used. Instead, the on-screen logo consisted on the word "TELE13" in a geometric typeface written above a white rectangle with a gray border.
1972-1975[]
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| Typography:
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Futura Black
(note: it could appear with other typefaces)
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In 1972, the logo was simplified to only the word "TELE-TRECE" written in Futura Black, though the logo could appear written in other typefaces.
1975-1977[]
In 1975, Canal 13 re-launched Teletrece with the name Nuevo Teletrece to compete with Televisión Nacional de Chile's then-newly established newscast 60 Minutos. Because of that, the logo was changed to the word "TELETRECE" written in all-caps using the Clarendon typeface.
1977-1979[]
In 1977, Teletrece modified its logo. Now, it consisted on a television camera pictogram with an "eye" in its interior. Above the symbol, the program's name appears written in Handel Gothic Italic. By this point, the name "Nuevo Teletrece" stopped being used, with the newscast returning to be called just "Teletrece".
1978[]
This logo was an interim one, only being used on-screen. It debuted alongside color television in Chile. Sadly, this was short-lived, as the program reverted back to their previous logo after some time, and not much is known about this era, apart from a program closedown and a report about color TV in Chile.
1979-1992[]
In 1979, Teletrece introduced its most famous logo, consisting of simply the name of the edition written in the Pump Bold typeface. It lasted for around 13 years until 1992.
1992-1994[]
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March 16th 1992
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When Canal 13 began using 3D animations for its programs, Teletrece changed its logo to the stacked words "TELE" and "TRECE" in a sans-serif typeface. On-screen, the logo was accompanied by a globe cut by a rhomboid behind the letters.
1994-1995[]
1995-1999[]
| Designer:
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Andrés Martínez
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| Typography:
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Neue Helvetica Condensed Black Oblique
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1999-2000[]
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Legacy Sans (TELE)
Custom (13)
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| Launched:
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September 26th 1999
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On September 26th 1999, to coincide with both the launch of Canal 13's new logo and the opening of its Centro de Noticias, Teletrece introduced another new logo, consisting on a blue radar and the wordmark "TELE13". The word "TELE" was written with Legacy Sans, and the numeral "13" was a variant of the same numeral in Canal 13's 1999 logo.
2000-2002[]
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| Typography:
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FF Meta Pro Regular
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| Launched:
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August 16th 2000
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On August 16th 2000, yet another new logo was introduced, now consisting on simply the wordmark "TELETRECE" written in FF Meta Pro Regular.
2002-2005[]
| Designer:
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Pedro Alorda Puig (in-house)
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| Typography:
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Helvetica Italic
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2005-2008[]
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| Typography:
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Helvetica Black
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| Launched:
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March 14th 2005
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2008-2009[]
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| Typography:
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ITC Avant Garde (logo, on-air)
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2009-2010[]
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| Typography:
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Helvetica
ITC Avant Garde (on-air)
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| Launched:
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March 16th 2009
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2010-2012[]
2010[]
| Designer:
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Dittborn y Unzueta
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| Typography:
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Helvetica (tele)
Myriad (13)
ITC Avant Garde (on-air)
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| Launched:
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January 10th 2010
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2010-2012[]
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| Typography:
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Helvetica (tele)
Myriad (13; on-air)
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| Launched:
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September 6th 2010
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2012-2019[]
2012-2016[]
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| Typography:
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Custom (logo)
Myriad (on-air)
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On May 2nd 2012, Teletrece changed its logo once again. Now, it consisted on the abbreviation "T13" written with a custom typeface. The letter "T" appeared in white, and the numeral "13" appeared in orange. The letters appeared over a black square, with all of its corners (except for the top-right one) being rounded.
2016-2019[]
| Designer:
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Gonzalo Valenzuela (in-house)
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| Typography:
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Custom (logo)
Myriad (on-air)
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| Launched:
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March 16th 2016
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The logo was slightly modified on March 16th 2016. Now, the letter "T" and the numeral "13" switched their respective colors (the letter "T" became orange and the numeral "13" became white). New graphics were also introduced.
2019-present[]
2019-2021[]
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Custom (logo)
FS Hackney (on-air)
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In 2019, T13's logo became orange over a transparent background. This was the time where the overall branding became separated from the main, evening edition (which became known as T13 Central). This variant is still used as a secondary logo.
2021-2022[]
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Custom (logo)
Lufga (on-air)
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February 28th 2021
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On February 28th 2021, T13 updated its graphics. Now, the logo is white and contained inside an orange cube. The editions now appear in this order, from top to bottom: AM, Tarde, Central, Noche and 3×3 (the latter only appearing in its own intro), and they're written in all caps instead of the lowercase letters. Another list is used for other editions: .cl (website), Móvil (website), Avance (news bulletins), A la Hora (Sunday edition) and En Vivo (online Live transmission). However, the structures are the same otherwise.
On the March 11th edition, a special animation was put in place of the small T13 logo, which shows that logo making a smooth transition to the channel's logo. This effectively removes Canal 13's watermark during any news broadcasts, since that animation is used ever since. Another variant was used on the March 18th broadcasts, serving as a memorial for 8 women that were killed, and was updated since, becoming in use as a mourning logo.
On the same day, and likely at the same hour, one of T13's competitors, 24 Horas, also introduced upgrades for its branding.
T13, 50 Años
An official compilation of T13's intros made for the program's 50th Anniversary.
2022-present[]
| Designer:
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Diego Cabrera (in-house)
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| Typography:
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Custom (logo)
Geomanist (on-air)
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On May 2nd 2022, Teletrece renewed the format of its main edition and introduced a new logo, with the square now being bordered instead of filled. This logo made its debut at 8:55 PM (UTC-04:00) with the new Teletrece Central.
