Logopedia
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1997–1999[]

Logopedia InfoWhite LOGO MISSING

TV2's first idents' font was an edition of Rotis Sans.

2000–2002[]

On New Year's Day 2000, TV2 rebranded for the first time, which included a minor change to the logo (a rounded right edge) and a 3D version of the "snail" symbol. The idents' font was Rotis Sans.

A short-lived look was used from February to 1 September 2002. The idents' fonts were Helvetica and Eurostar.

2002–2003[]

Logopedia InfoWhite LOGO MISSING

On 1 September 2002 at 18:30 CET, TV2 made its first major programming shift and logo change, with the new logo being stylized as (2). The rebrand was preceded by a 30-minute countdown. The idents' font was Helvetica.

Another short-lived look was used from 1 March to 30 August 2003.

2003–2008[]

On 31 August 2003 at 06:00 CET, TV2 rebranded with an ident package produced by Martin Lambie-Nairn. Two minor changes occurred during this time: first on 20 August 2005 (the background changed from orange to white-and-orange), then another on New Year's Day 2007 at 06:00 CET.

The idents' font was Gotham.

2008–present[]

2008–2012[]

Works on TV2's next look started in April 2008. Besides the finalized logo, it included three more prototypes: an orange-circle logo, a logo which resembled the 2003 one, and a number 2 placed in the middle of the red box.

On 25 August 2008 at 19:58 CET, TV2 started using its current logo. For three days, the 2003-2008 on-screen bug was retained, but with a darker "TV" (introduced in the afternoon of 24 August).

On 28 August 2008 at 05:30 CET, the on-screen bug changed to the current logo, and the website address was added to the idents.

Just like the previous logo's era, two ident changes occurred. A short-lived look was used from New Year's Day to 31 August 2011. On 1 September 2011 at 06:00 CET, TV2 switched to widescreen and a minor change to the idents occurred. It was used for a full year.

The idents' font was DIN Pro.

2012–2020[]

A new graphics package was launched on 1 September 2012 at 06:25 CET, with a spinning cube on a grey background as the key design element. The idents were used for 8 years.

The DIN Pro font was retained.

2020–present[]

Logopedia InfoWhite LOGO MISSING

On 4 October 2020 at 05:00 CET, on its 23rd anniversary, TV2 rebranded after 8 years. While the red logo introduced in 2008 remained unchanged, the colour palette has been expanded, changing by every part of the day (morning, afternoon, evening and night).

The idents' font is Montserrat.

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