2007[]
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| Typography:
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Bookman Old Style
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SVG NEEDED
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2007–2013[]
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SVG NEEDED
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| Typography:
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Bookman Old Style
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Shown above is the logo in opaque color on a white background.
The flower was dropped in October 2007.
2007-2010[]
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SVG NEEDED
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Wordmark on blue background
2010–2013[]
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SVG NEEDED
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Minor changes to the shading giving it a more matte finish.
Wordmark on blue background
2013–2018[]
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| Typography:
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Bookman Old Style
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Wordmark on blue background
In 2013, the same year Tumblr got bought by Yahoo!, Tumblr updated its logo, with a flat typeface.
2018–present[]
Wordmark on blue background
In 2018, Tumblr introduced a new contemporary typeface, with the removal of the period at the end, and a bolder blue and white color scheme.
In 2019, Tumblr was sold from Verizon Media to Automattic.
In 2021, a newly designed 't' icon for the iOS and Android apps were made, accompanied by a new matching 'Goth Rave' color palette.
External links[]
.png "Tumblr 2018 Icon (Stranger Things Variant).png (79 KB)"){kind=icon}
