In 2010, the City of San Francisco gave Ubercab a cease and desist because of their name. Within 24 hours, they changed their name to Uber.[1]
2011–2016[]
Badge
2016–2018[]
Designer:
Uber in-house team
Typography:
Unknown
Launched:
2016
Rider app icon
Partner app icon
The new logo is a modification of its already established wordmark by taking away the serifs from the 'U' and 'R', adding thickness to the letters, adjusting the kerning, putting in rounded corners and putting slants on the ends of the 'E'. The redesign is based around 'bits and atoms' which Uber refers to as the building blocks of human life and electronics. Uber see themselves as a merging point of the two, a service using the digital age to provide a real tangible service to people. This is noted by the new Rider and Partner app icons.
