Logopedia
Advertisement
1930–1933 1933–1935 1935–1937 1937–1940 1940–1954 1954–1960
1930–1933 1933–1935 1935–1937 1937–1940 1940–1954 1954–1960
1960–1961 1961–1971 1971-1974 1974–1993 1988-1993 1993–1998
1960–1961 1961–1971 1971-1974 1974–1993 1988-1993 1993–1998
1998–2010 April–August 2010 2010–2019 2019–present
1998–2010 April–August 2010 2010–2019 2019–present

1930–1933[]

Airlines2

1933–1935[]

UnitedAirlines1933

1935–1937[]

UnitedAirlines1935

1937–1940[]

United2
Logopedia InfoWhite SVG NEEDED

1940–1954[]

United airlines-1953

This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo first introduced in 1936.

1954–1961[]

United airlines-1954

1961–1969[]

UnitedAir1965 2

Designed by Raymond Loewy/William Snaith, Inc. Another change to the logo came around the early months of 1961, when United merged with Capital Airlines.

1961–1974[]

1961–1969[]

UnitedAir1961

The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.

1969-1974[]

UnitedAir1969

The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue Bookman Jf Pro Italic font.

1974–2010[]

1974–1993[]

United Airlines 1974
Designer:  Saul Bass
Typography:  Handel Gothic (modified)
Launched:  September 1974

In September 1974, United introduced a new logo designed by famed logo creator Saul Bass. The logo features a stylized "U" slanted 68 degrees. It sometimes goes by the nickname: "the tulip". It also marked the return of the full name (albeit with "Airlines" being one word this time).

1988–1993[]

United Airlines - 1988

An alternative version of United Airlines' wordmark was introduced in 1988. At the same time, United Airlines and "the tulip" logo designer Saul Bass also modified the aircraft livery, which makes the cheatline across windows to be lowered by one color line (except Boeing 747, which still keeps the 1974 cheatline design) and larger horizontal variant wordmark at front of fuselage.

1993–1998[]

United Airlines logo 1993
Designer:  CKS Partners
Typography:  Bodoni (modified)
Launched:  January 1993

In January 1993, the United tulip and brand were refreshed by CKS Partners. This logo appeared on airplanes painted in the "Battleship Grey" livery from 1993 to 2004, and was commonly seen until 2011.

1998–2010[]

United Airlines
Designer:  Pentagram
Typography:  Unknown
Launched:  Unknown

In 1998, United started implementing a new identity created by Pentagram. This logo was featured on airplanes in the new "Rising Blue" livery; however, this would not show up on aircraft until early 2004.

April 2010–present[]

April–August 2010[]

United Airlines 2010

In 2010, United acquired Continental Airlines in a merger completed later that year. Initially, the entities remained separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.

2010–2019[]

United Airlines Logo

On August 11, 2010, the initial merger identity was replaced after only four months, with a tweaked logo and livery revealed. The merger was officially completed on October 1, 2010.

2019–present[]

United Airlines 2019

In April 2019, United Airlines introduced their new livery and updated the logo color with their brand new "United Blue", and the amount of windows on the globe was reduced.

Capital Airlines (United States)

Continental Airlines

United Airlines
Advertisement