WITI-TV switched to ABC on April 2, 1961 (with CBS going to WISN-TV on that date). This logo depicts WITI's 1,081-foot (329.4 meter) broadcast tower; when it was completed in 1962, it was the tallest free-standing tower in the world.
1962–1967[]
LOGO MISSING
1967–1973[]
1967–1972[]
1972–1973[]
1973–1995[]
The "Dot 6" logo was introduced in 1973 and served as WITI's logo in its later years as an ABC affiliate; its full second affiliation tenure with CBS (returning to that network on March 27, 1977, reversing the 1961 swap with WISN-TV); and the first 10 months of its affiliation with Fox, which began on December 11, 1994 (the date CBS programming moved to WDJT-TV). The logo resembles a flipped version of WOR-TV's 1970–87 logo.
3D version (1988–1995)
"You and TV6, We've Got The Touch" (1984–1985)
"Share the Spirit of TV6" (1986-1987)
"TV6Spirit, Oh Yes" (1987-1988)
Bumpers and promos during a 1990 premiere of Cocoon
TV6 News logo (1990–1995)
Station ID (1990–1995)
Station ID with the Fox searchlights background (1994)
TV6 News at Six open (1988–1990)
TV6 News at Ten open (1988–1990)
TV6 Wake Up News open (1994–1995)
TV6 News at Noon open (1990–1994)
TV6 News at Five open (1990–1994)
TV6 News at Ten open (1990–1994)
TV6 Saturday Report open (1990–1994)
TV6 Prime Time News at Nine open (1994–1995)
TV6 News at Ten open (1994–1995)
TV6 Prime Time News at Nine open (1995–1996)
1995–1997[]
In the Fall of 1995, WITI rebranded itself as "Fox is Six" for general station promotion and Six is News as the title of its newscasts, mirroring the branding adopted around the same time by Cleveland sister station WJW.
On July 17, 1996, News Corporation (which separated most of its entertainment holdings into 21st Century Fox in July 2013, which was later spun off to Fox Corporation in March 2019 as a result of Disney's acquisition of mainstream entertainment 21st Century Fox) announced that it would acquire New World in an all-stock transaction worth $2.48 billion. The purchase by News Corporation was finalized on January 22, 1997, folding New World's ten Fox affiliates into the former's Fox Television Stations subsidiary and making all twelve stations affected by the 1994 agreement owned-and-operated stations of the network. The transaction also made WITI the first Milwaukee television station to serve as an owned-and-operated station of a major network since CBS owned WOKY-TV/WXIX (now WVTV) from 1954 to 1959.
Six is News logo (1995–1997)
Six is News boxed logo (1995–1997)
Six is News generic ID (1995–1997)
Six Is News at Noon open (1995–1997)
Six Is News Prime Time at Nine open (1995–1997)
1997–1998[]
This logo, which was used from January 1997 to April 1998, heavily resembles the logo used at the time for NFL on Fox (the colors would coincidentally be used on said block in 2003).
Station ID (1997–1998)
Fox Six Prime Time News open (1997–1998)
1998–2002[]
The "6" logo shows similarities to earlier designs from the 1960s and 1970s.
2002–present[]
2002–2007[]
2007–2020[]
On December 22, 2007, Fox sold WITI and seven other owned-and-operated stations – WJW, WBRC, WGHP, WDAF-TV, KTVI in St. Louis, KDVR in Denver and KSTU in Salt Lake City – to Local TV LLC (a broadcast holding company operated by private equity firm Oak Hill Capital Partners that was formed on May 7 of that year to assume ownership of the broadcasting division of The New York Times Company) for $1.1 billion; the sale was finalized on July 14, 2008.
3D variant
2006 variant using the same design as the rest of the Fox O&Os. Only used on WITI's website.
Logo for Antenna TV affiliate "TV 6.2", a variant on the 1973–1995 "Dot 6" logo used since the subchannel's launch in 2009.
2020–present[]
On November 5, 2019, Nexstar Media Group announced that WITI would be re-acquired by Fox Television Stations in a $350 million deal that also includes Seattle sister stations KCPQ and KZJO, and is concurrent with Nexstar's purchase of WJZY and WMYT-TV in Charlotte, North Carolina from Fox. The sale was completed on March 2, 2020 and making WITI an O&O again.
Alternate variant
App icon
Colored version, with callsign.
On-screen bug for its newscasts (October 28, 2020–present)