WKBD-TV

1965–1978	1978–1984	1984–1988	1988–1990	1990–1994	1994–1995
1995–2001	2001–2002	2002–2004	2004–2006	2006–2023	2023–present

1965–1978

WKBD-TV originally signed on the air on January 10, 1965, by the Kaiser Broadcasting Company as an independent television station on UHF channel 50. This logo incorporated Kaiser's standard branding of its other independent stations.

Lou Gordon slide (1977)

Beethoven slide (1977)

Star Trek slide (1977)

Station ID (1978)

Liars Club promo (1978)

1978–1984

Field Communications acquired the Kaiser stations in 1978, and WKBD began using Field standardized station branding.

Station ID (1978–1981)

Casper promo (1979)

Station ID (1981–1984)

The Fly (1958) promo

1984–1995

Field Communications would put its TV assets for sale in 1982, finding new owners for the stations except for the liquidated WKBS-TV/Philadelphia. WKBD-TV would be the last Field station sold, as finding a buyer for their asking price proved difficult. Cox Enterprises would purchase the station in January 1984, however, and unveiled this logo soon after. WKBD would become one of the original charter Fox affiliates in October 1986 along with sister stations KTVU/Oakland and KDNL-TV/St. Louis.

1984–1990

1984–1986

TV Guide clipping (ca. 1987)

Fox 50 logo (Fall 1989)

Station ID (1986–1988)

Fox 50 promo backdrop (1990)

WKBD logo (1988–1990)

Sign-on (1984–1990)

1990–1994

SVG NEEDED

In June 1993, the Paramount Stations Group purchased WKBD from Cox Enterprises. A year later, Viacom became the owner of WKBD after it acquired its parent company Paramount Pictures.

News Update card (1993)

1994–1995

SVG NEEDED

WKBD lost its Fox affiliation on December 11, 1994, the result of WJBK owner New World Communications signing a deal with the network. The Fox logo was removed from the station's logo as a result.

1995–2001

SVG NEEDED

On January 16, 1995, Viacom launched UPN. WKBD would serve as a backbone of the new work, and would adopt the "UPN 50" branding.

UPN 50 10:00 News promo (1995)

UPN 50 10:00 News promo

UPN 50 10:00 News open (1995–1997)

UPN 50 News Update bumper (1995–1997)

Schedule bumper #1 (1995–1998)

Schedule bumper #2 (1995–1998)

UPN 50 10:00 News open (1997–2000)

Schedule bumper (1998–2000)

2001–2002

SVG NEEDED

2002–2004

SVG NEEDED

In 2002, UPN unveiled a new logo and WKBD changed its name to UPN Detroit.

10:00 news open from May 15, 2003. The Action News branding was used by WXYZ-TV, which produced the newscast for WKBD.

2004–2006

SVG NEEDED

2006–2023

UPN and The WB merged to form The CW in 2006, with WKBD serving as the network's first Detroit affiliate. The channel number returned to the station's identity upon the relaunch, after a four-year absence.

Logo with URL version

50 years logo (January 10, 2015)

Syndicated Program Bug

Detroit Now open (2021–2023)

Local News Anchor (this follows a similar format to the former News Central model used by Sinclair Broadcast Group stations)

National News Anchor

KTXA close

2023–present

Designer:  Unknown

Typography:  TT Norms

Launched:  August 22, 2023

Exercising an option in its 2022 sale of controlling interest in The CW to Nexstar Media Group, CBS News and Stations announced on May 5, 2023 that WKBD-TV and all of their affiliated CW stations would drop the network and move to independent status on September 1. For WKBD-TV, it means a return to independence for the first time since the 1994-1995 interim period. As part of the move, the station began rolling out this "Detroit50" logo in August 2023; the logo is similar in "city + channel" form to fellow ex-CW siblings WUPA/Atlanta, WTOG/Tampa-St. Petersburg, KMAX-TV/Sacramento, KSTW/Seattle-Tacoma and WPSG/Philadelphia.