WHDH

This article is about the independent TV station in Boston. For the defunct TV station in the same area as this station formerly used the WHDH callsign, see WHDH-TV (1957–1972). For the first license of channel 7 in Boston, which existed from 1948 to 1982, see WNAC-TV (Boston). For the K-pop musician which has the same name as the former branding of this station, see SE7EN.

This page only shows primary logo variants. For other related logos and images, see: News

1982–1987	1987–1993	1993–1997	1997–December 2016	2017–present

WNEV-TV

1982–1987

Channel 7 from Boston was relaunched under a new license and ownership as WNEV-TV at 5:55 AM on May 22, 1982 after being sold from RKO General as WNAC-TV, although the CBS Affiliate stuck with this TV station until 1995. The call letters originally stood for New England Vision, derived from the owner and operator at that time, New England Television Corporation (NETV), ran by grocery magnate David Mugar. Here, this logo is also known as "SE7EN".

Alternate logo

First Sign-on as WNEV-TV

There's a New Day Dawning (1982)

Tom Ellis & Robin Young promo (1982)

Station ID used in sign-on

Station ID used as newscast intro (1982-1984_

"We've Got The Touch, You and SE7EN" ID (1983-1984)

"You and SE7EN, We've Got The Touch" ID (1984-1985)

"We've Got The Touch on SE7EN" ID (1985-1986)

Feel Good About That (late 1985)

Station ID in newscast intro (1984-1986)

"Share the Spirit on SE7EN" ID (1986-1987)

Feel Good About That v.1 (1986)

Feel Good About That v.2 (1986)

"SE7EN Spirit" ID (1987)

1987–1990

In mid-August 1987, WNEV overhauled its on-air image. The station dropped its "SE7EN" identity in favor of a new logo, which consisted of the number "7" made up of seven white dots inside of a blue circle. The logo was introduced as a part of the new station-wide campaign, "We're All on the Same Team", in which the seven dots represented the heads of team members. The dots also had dual usage, as lottery balls, in promotions for Lottery Live, the Massachusetts State Lottery drawings which were moving to WNEV late that summer.

"Channel 7 Spirit" ID (1987-1988)

We're All On The Same Team (late 1987)

Thanksgiving ID (1987)

"You Can Feel It on Channel 7" ID (1988-1989)

"Get Ready for Channel 7" ID #1 (1989–1990)

"Get Ready for Channel 7" ID #2 (1989-1990)

"Get Ready for Cahnnel 7" ID #3 (1989-1990)

• Watch: WNEV Package reel by Telezign

WHDH (-TV)

1990–1993

The 1987 logo was carried over when WNEV changed its call letters to the current WHDH on March 12, 1990, when New England Television acquired WHDH-AM on August 7, 1989.

The "Rainbow 7" logo (1992–1993)

The One to Watch

Station ID (Early 1990)

"Get Ready for Channel 7" (1990-1991)

"The Look of Boston is Channel 7" ID (1991-1992)

1993–present

Mugar sold WHDH to Sunbeam Television (then owned by Worcester native Ed Ansin) on April 22, 1993. As a result, it adopted a different "circle 7" logo, this time borrowed from now-sister station WSVN in Miami–Fort Lauderdale; the logo has been used by the station ever since, surviving two network affiliation changes.

1993–1997

Station ID from 1993

1997–present

1997–2016

On January 2, 1995, WHDH became an NBC affiliate, after CBS programming moved to WBZ-TV following Westinghouse Broadcasting's affiliation deal with the network.

Print logo

Committed, to be the news station in New England (1997-2000)

Station ID (1996)

Logo used on news intro (2000-2003)

2003 ID

WHDH-DT2

2017–present

On January 1, 2017, WHDH became an independent station following a dispute with NBC that resulted in the network moving its programming to fledgling owned-and-operated station WBTS-LD/WBTS-CD.

External links

• WHDH.com

◄ WNAC-TV (Boston)

WHDH