Kaiser Broadcasting took control of WFLD after Field sold controlling interest to them in May 1972, a deal that was completed in July 1973.
1977–1983[]
Field Communications regained control of WFLD in 1977, when Kaiser Broadcasting was merged into Field Enterprises. This logo design was shared with its sister stations at the time.
1983–1984[]
In 1982, Field sold all of its stations (except WKBS-TV, which would eventually shut down) as part of its liquidation. In September of that year, Field sold off WFLD, which went to Metromedia in March 1983.
In 1993, WFLD began de-emphasizing references to the number 32, and began referring to itself simply as Fox Chicago.
1994–1997[]
In 1994, WFLD changed its branding to Fox Thirty-Two, with the channel number being spelled as a hyphened word, a rare example of a TV station in the U.S. rendering their channel number as such.
1997–2006[]
In 1997, WFLD reverted back to its Fox Chicago branding.
2006–2012[]
2012–2020[]
After spending 20 years being branded as Fox Chicago under some capacity, WFLD reverted back to the Fox 32 branding on November 12, 2012. The logo was again updated to match its sister stations as a result.
