This logo used Speedee, McDonald's first mascot from the opening of the company's first franchising outlets. He was completely phased out in 1968 and was replaced with Ronald McDonald.
2D red and blue Speedee variant
1961–1968[]
Logo without circle
Print variant
Bolder variant
Symbol
Print symbol
Wordmark
Print wordmark
"McDonald's Hamburgers" sign, still used at some locations
A sign promoting Filet O' Fish Sandwiches, still used at some locations
Alternate sign using the previous logo's font
Rare sign with the 1968 font, still used at very few locations
Print sign
Print sign used in a trademark filing
McDonald's second mascot Archy McDonald, first used around 1962
Second variant of Archy
1968–1975[]
Print variant
Alternate variant
Alternate print variant
Alternate variant #2
Alternate print variant #2
Logo without cut
Print logo without cut
Alternate print logo, seen in 1971
Logo without "O", used on a 1992 Ronald McDonald commercial
3D stacked variant
3D stacked variant with red wordmark
Orange variant
Thinner orange variant
Orange variant without cut
Logo with red text
Alternate variant with red text
Logo with red text without cut
Horizontal variant
Outlined variant, mostly used on commercials
Orange outlined variant
Maroon variant used for cheeseburger packaging until 1975
Navy blue variant used for hamburger packaging until 1975
Teal variant used for Filet-O-Fish packaging and other items until 1975
Logo with slogan "We Do It All for You" (1975)
Teal alternate variant
White variant
Logo with boxed text
Red boxed variant
Alternate boxed variant
Alternate boxed variant with red rectangle
Alternate boxed variant with white rectangle
Mainland China boxed variant used on signage
Logo used on windows (June 1969-2006)
Symbol
Alternate symbol
Print symbol
Alternate print symbol
3D symbol
Alternate 3D symbol
Blue symbol, only seen at a location in Sedona, Arizona
Bolder symbol
Sign
Print sign
Alternate sign
Alternate sign #2 (1968-197?)
Sign without text
Sign with "Billions & Billions Served"
Stacked sign
Stacked sign #2
Alternate stacked sign
Sign with 1961 design
Sign used at USSR locations
Drive Thru sign
Alternate drive thru sign
Alternate drive thru sign #2
Wordmark
Alternate wordmark
Alternate wordmark #2
Wordmark used on windows
McDonald's International variant
McDonald's third mascot Ronald McDonald
1975–1993[]
Print variant
Logo with yellow text
Logo with white outline
Blue variant used on Filet-O-Fish packaging until 1995
Black variant
Logo without wordmark
Alternate logo without wordmark
Alternate variant without wordmark #2
Outlined variant without wordmark
Print arches (1982)
Logo with slogan "What You Want Is What You Get" (1992–1997)
Flag
Ad endcap "box" (1979-1983)
Print ad endcap "box" (1979-1983)
1983–1995[]
Designer:
Unknown
Typography:
Kabel
Launched:
September 1983
Print variant
Brown variant
This logo was used on salt and pepper packets until 2018.
1988–1999[]
Boxed variant
1991–1993[]
This logo appeared on commercials that aired from 1991 to 1992 with the slogan "McDonald's Today". This was also used on print advertising until 1993.
1992–2003[]
1993–2003[]
Print variant
Horizontal variant, used on sports commercial boards (1996-2016)
Logo with background, used on medium and large fry packets (2004-2007)
1995 variant, mainly used on packaging and promotional material. Ketchup packs continued using this logo until the late 2010s.
Alternate 1995 variant, only used in the UK until 2006
Bolder 1995 variant, similar to the 2003 logo
Red 1995 variant, used for hamburger wrappers
Blue 1995 variant, used for Filet-o-Fish packaging until 2008
This logo was used during the "My McDonald's" campaign from February to October 1997. This was to conform to the "my" theme on everything else as the Internet became more mainstream in the late 1990s.
Drive Thru logo still used at some locations
Drive Thru logo with red wheels, usually seen on its black ordering speakers at some locations
This logo was introduced when the standard color of the mansard roof for their restaurants was changed from brown to red, and appears on McDonald's commercials and print ads in North America that aired from 2000 to 2003 with the slogan "We love to see you smile" (shortened to "Smile" in 2001).