WKBD-TV originally signed on the air on January 10, 1965, by the Kaiser Broadcasting Company as an independent television station on UHF channel 50. This logo incorporated Kaiser's standard branding of its other independent stations.
Lou Gordon slide (1977)
Beethoven slide (1977)
Star Trek slide (1977)
Station ID (1978)
Liars Club promo (1978)
1978–1984[]
Field Communications acquired the Kaiser stations in 1978, and WKBD began using Field standardized station branding.
Station ID (1978–1981)
Casper promo (1979)
Station ID (1981–1984)
The Fly (1958) promo
1984–1995[]
Field Communications would put its TV assets for sale in 1982, finding new owners for the stations except for the liquidated WKBS-TV/Philadelphia. WKBD-TV would be the last Field station sold, as finding a buyer for their asking price proved difficult. Cox Enterprises would purchase the station in January 1984, however, and unveiled this logo soon after. WKBD would become one of the original charter Fox affiliates in October 1986 along with sister stations KTVU/Oakland and KDNL-TV/St. Louis.
WKBD lost its Fox affiliation on December 11, 1994, the result of WJBK owner New World Communications signing a deal with the network. The Fox logo was removed from the station's logo as a result.
1995–2001[]
SVG NEEDED
On January 16, 1995, Viacom launched UPN. WKBD would serve as a backbone of the new work, and would adopt the "UPN 50" branding.
UPN 50 10:00 News promo (1995)
UPN 50 10:00 News promo
UPN 50 10:00 News open (1995–1997)
UPN 50 News Update bumper (1995–1997)
Schedule bumper #1 (1995–1998)
Schedule bumper #2 (1995–1998)
UPN 50 10:00 News open (1997–2000)
Schedule bumper (1998–2000)
2001–2002[]
SVG NEEDED
2002–2004[]
SVG NEEDED
In 2002, UPN unveiled a new logo and WKBD changed its name to UPN Detroit.
10:00 news open from May 15, 2003. The Action News branding was used by WXYZ-TV, which produced the newscast for WKBD.
2004–2006[]
SVG NEEDED
2006–2023[]
UPN and The WB merged to form The CW in 2006, with WKBD serving as the network's first Detroit affiliate. The channel number returned to the station's identity upon the relaunch, after a four-year absence.
Exercising an option in its 2022 sale of controlling interest in The CW to Nexstar Media Group, CBS News and Stations announced on May 5, 2023 that WKBD-TV and all of their affiliated CW stations would drop the network and move to independent status on September 1. For WKBD-TV, it means a return to independence for the first time since the 1994-1995 interim period. As part of the move, the station began rolling out this "Detroit50" logo in August 2023; the logo is similar in "city + channel" form to fellow ex-CW siblings WUPA/Atlanta, WTOG/Tampa-St. Petersburg, KMAX-TV/Sacramento, KSTW/Seattle-Tacoma and WPSG/Philadelphia.
Notes: 1Owned by Universidad de Chile (former owners of CHV), operating as a secondary channel. 2Local stations until 1993. 3Local version of The Voice, previously made by competitor Canal 13, under current license of ITV Studios. 4Under license of Fremantle. 5Under license of Venevisión. 6Under license of Cartoon Network (WarnerMedia). 7Local version of the game show The Alphabet Game. 8Co-production with Iguana Producciones. 9Under the licence of TVE. 10Under licence of Telefe. 11Local version of the Big Brother program, currently licensed by Banijay. 12Alongside all the members of Anatel. 13Under online availability.
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