The first version of the "Findus flag" was introduced in 1971.
1987–2011[]
1987–2001[]
In 1987, the logo was modernised and the font was changed from an all-caps one.
2001–2011[]
Around the turn of the millennium, a red plate, or ribbon, became a permanent part of the logo.
2011–present[]
2011–2023, 2011–2016 (UK)[]
Designer:
Unknown
Typography:
Pond Innovation & Design
Launched:
January 2011
In January 2011, Findus announced that they were updating the logo. The new logo builds on the old one, but is softer and allows more flexible usage. The red ribbon, which used to be a part of the package design, was removed and replaced by a "plate" behind the flag. It also has a brighter red colour with a hint of yellow. The logo was created by Pond Innovation & Design.
In February 2016, Young's, the owner of the UK division at that time, announced that they would axe the Findus brand and launched two new brands called Chef's Classic and Original Pancake Co. under the Young's brand. However in 2019, Young's sold Crispy Pancakes to Nomad Foods and it was relaunched under the Birds Eye sister brand.
