Fisher Price Inc. Toys
1931–1956
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Fisher Price
1956–1957
In 1956, The FP was added, Fisher Price Toys shortened to Fisher Price, and the font was changed as well.
Fisher-Price Toys
1957–1972
1957–1962
In 1957, the F and P were placed in the red and blue circles and painted the F and P white, and Fisher Price was lengthened to Fisher•Price Toys. It briefly reappeared on the chatter phone in the 2010 film Toy Story 3.
1962–1971
In 1962, The 1957 logo was placed in the price tag.
1971–1984, 2015–present
In 1970, the typeface was changed and Fisher Price Toys was changed to title case. This also appears on all products in the Bright Beats line on the bottom of the boxes (at least in the UK)
Fisher-Price
1984–2019
1984–2012
In 1984, The F and P were omitted and the circles as well, Fisher Price Toys shortened to Fisher–Price and the holding shape was changed as well. Then the color changed to red. It's still used on many of its old products.
2012–2019
In 2012, the 1984 logo was altered slightly and an alternate logo was created featuring the F and P from the 1956 to 1984 logos as an alternate logo. As with the previous logo, it's still used on many products.
2019–present
In 2019, the Fisher-Price text became all lowercase, and the holding shape now has only three bumps instead of four. The font is slightly altered, and the hyphen is now a semicircle. This was first seen on the Let's Be Kids ad campaign.
| Toys American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends Licensed Games Subsidaries Defunct  |
