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Contents

1931–1956 1956–1957 1957–1962 1962–1971 1971–1984 1975–1994
1931–1956 1956–1957 1957–1962 1962–1971 1971–1984 1975–1994
1984–1996 1996–2012 1999–2012 2012–2019 2019–present  
1984–1996 1996–2012 1999–2012 2012–2019 2019–present

Fisher Price Inc. Toys

1931–1956

1931-1955-logo.jpg
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Fisher-Price (first era)

1956–1957

1956-logo.jpg
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On February 18, 1956, the company changed its name to Fisher-Price, and adopted a new logo featuring its initials in different colors and a face on the "f".

Fisher-Price Toys

1957–1984

1957–1962

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In 1957, the initials from the 1956 logo were put inside colored circles, and a new wordmark was placed below, reading the company's new name Fisher-Price Toys.

1962–1971

Fisher-Price Toys 1962.svg

In 1962, the logo was placed on a price tag.

1971–1984

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In 1971, the wordmark's typeface was changed to the one that would be used for the next three decades. Despite the company being renamed in 1975, this logo was still used on most packaging until 1984.

Fisher-Price (second era)

1975–1994

Fisher-Price 1975.svg

In 1975, the company's name was shortened to Fisher–Price. This was used as the company's main logo until 1994.

1984–2019

1984–1996

Fisher-Price 1984.svg

In 1984, Fisher-Price introduced a logo incorporating the red awning design it had featured on its packaging since 1960. Originally used as a secondary variant, it became the company's main logo around 1994.

1996–2012

Fisher-Price 1996.svg

The logo was tweaked slightly in 1996. This version would be used in tandem with the next one until 2012.

1999–2012

Fisher-Price 1999.svg

A drop shadow was added to the wordmark in 1999.

2012–2019

Fisher Price Logo 2012.svg

In 2012, the 1996 logo was altered slightly and an alternate logo was created featuring the F and P from the 1956 to 1984 logos as an alternate logo.

2019–present

Fisher-Price 2019.svg
Designer:  Pentagram
Wieden+Kennedy
Typography:  Let's Be Glyphs (custom)

In September 2019, Fisher-Price revealed a redesigned version of its logo, with the lettering modified and switched to lowercase and the awning shape being reduced to three bumps instead of four. The rebranding effort was headed by design firm Pentagram,[1] and was accompanied by the new slogan "Let's be kids".

References

External links