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| 1931–1956 | 1956–1957 | 1957–1962 | 1962–1971 | 1971–1984 | 1975–1994 |
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| 1984–1996 | 1996–2012 | 1999–2012 | 2012–2019 | 2019–present | |
Fisher Price Inc. Toys[]
1931–1956[]
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Fisher-Price (first era)[]
1956–1957[]
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On February 18, 1956, the company changed its name to Fisher-Price, and adopted a new logo featuring its initials in different colors and a smiling face on the "f".
Fisher-Price Toys[]
1957–1984[]
1957–1962[]
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SVG NEEDED |
In 1957, the initials from the 1956 logo were put inside colored circles, and a new wordmark was placed below, reading the company's new name Fisher-Price Toys.
1962–1971[]
In 1962, the logo was placed on a price tag.
1971–1984[]
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In 1971, the wordmark's typeface was changed to the one that would be used for the next three decades. Despite the company being renamed in 1975, this logo was still used on most packaging until 1984.
Fisher-Price (second era)[]
1975–1994[]
In 1975, the company's name was shortened to Fisher–Price. This was used as the company's main logo until 1994.
1984–2019[]
1984–1996[]
In 1984, Fisher-Price introduced a logo incorporating the red awning design it had featured on its packaging since 1960. Originally used as a secondary variant, it became the company's main logo around 1994.
1996–2012[]
The logo was tweaked slightly in 1996. This version would be used in tandem with the next one until 2012.
1999–2012[]
A drop shadow was added to the wordmark in 1999.
2012–2019[]
In 2012, the 1996 logo was altered slightly and an alternate logo was created featuring the F and P from the 1956 to 1984 logos as an alternate logo.
2019–present[]
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In September 2019, Fisher-Price revealed a redesigned version of its logo, with the lettering modified and switched to lowercase and the awning shape being reduced to three bumps instead of four. The rebranding effort was headed by design firm Pentagram,[1] and was accompanied by the new slogan "Let's be kids".
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