Fisher-Price

Fisher Price Inc. Toys

1931–1956

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Fisher Price

1956–1957

On February 18, 1956, The FP was added, Fisher Price Toys shortened to Fisher Price, and the font was changed as well.

Fisher-Price Toys

1957–1971

1957–1962

In 1957, the F and P were placed in the red and blue circles and painted the F and P white, and Fisher Price was lengthened to Fisher•Price Toys. It briefly reappeared on the chatter phone in the 2010 film Toy Story 3.

1962–1971

In 1962, The 1957 logo was placed in the price tag.

1971–1984, 2015–present

In 1970, the typeface was changed and Fisher Price Toys was changed to title case. This also appears on all products in the Bright Beats line on the bottom of the boxes (at least in the UK)

Fisher-Price

1984–2019

1984–2012

In 1984, The F and P were omitted and the circles as well, Fisher Price Toys shortened to Fisher–Price and the holding shape was changed as well. Then the color changed to red. It's still used on many of its old products, even at The Mattel Toy Store at 8400 Fairway Pl, Middleton, WI 53562.

2012–2019

In 2012, the 1984 logo was altered slightly and an alternate logo was created featuring the F and P from the 1956 to 1984 logos as an alternate logo. As with the previous logo, it's still used on many products.

2019–present

90 years variant

In 2019, the Fisher-Price text became all lowercase, and the holding shape now has only three bumps instead of four. The font was slightly altered, and the hyphen is now a semicircle. This was first seen on the Let's Be Kids ad campaign. The logo and accompanying brand identity were both designed by Pentagram.  -  https://www.pentagram.com/work/fisher-price