Flava launched on 12 July 2004 and started off as a test channel which focused on Pop and Dance under the name of "B4".
On 26 March 2008, B4 launched officially as an all-urban music channel named Flava.
The three-dimensional logo was phased out in 2011 and then replaced it with a two-dimensional logo.
In late 2014, Flava introduced a new logo specifically for its "Street Sessions" brand ("Street" being UK grime and rap). In January 2015, this logo was introduced to all the other programmes on the channel.
On May 1, 2017, Flava introduced a brand new logo, and simultaneously rebranded itself into a 100% Old Skool Hip Hop and RnB channel.
On 13 October 2017, Flava returned their modern music programming, but the programming during the Old Skool rebrand (which went on for 4 and a half months) has been kept along with the New Skool/Modern Hip Hop programming.
Flava closed down on November 1, 2017.
|Part of Sony Pictures Entertainment (Sony)
Defunct or sold
1Currently owned by Trace.