In this and subsequent versions, the writing of "Ford" appears to be influenced by Henry Ford's own signature.
First use of an oval.
From the mid-1930s onward, use of this logo on the cars themselves was first deemphasized and then dropped entirely. A completely different "crest" logo appeared with the 1949 models.
Ford's main logo design was reimagined in 1965, the badge is now shaped like an oval with a white outline inside (resembling the 1927 logo) and the "Ford" script's typeface became smoother. As today, it remains as the most recognizable and longest-lived logo of the brand with a lifespan of 55 years. From 1976 this logo was simply used as an alternate variation in tandem with the next two logos below, it wouldn't be until 2017 that Ford decided to bring it back as the primary logo of the company. But however, the next two logos are still being used alongside this logo today.
The blue oval badge began to replace a block-letter "FORD" wordmark as the primary logo on cars themselves beginning with the 1976 international and 1976 North American models. This logo is basically a main variant for its vehicles only and as a sign for its locations.
For the 100th anniversary celebration of the company in 2003, the blue oval badge had a major refresh. This new design made by the agency Pantone removed the chrome border that surrounded the oval and the metallic texture was replaced with a blue gradient, which gives the impression of a more modern and three-dimensional logo.
Ford retired this logo in 2017, in favor of re-using the flat design from 1965. However, It still appears currently inside the vehicles having a start up screen with the logo on it, and on most brands including Ford Built Tough.