July 11, 1986 (first use)[1] October 9, 1986 (launch)
When Fox launched on October 9, 1986 as the Fox Broadcasting Company, it used a logo with three squares containing the network's initials, similar to logos like the BBC and TBS. Below it was a rectangle with the network's full name in the same font. On The Late Show Starring Joan Rivers, the logo was blue with yellow lettering.
Behind the scenes, a different logo was being utilized for many aspects of the network. Then, later in 1986, Fox Broadcasting Company changed to just Fox, launching with a logo that slightly resembled the 20th Century Fox print logo. A negative space makes the "O". It was briefly brought back (facing the screen) on WTAT-TV's logo from 1991 to 1993.
March 16, 1987 (first use)[3] April 5, 1987 (launch)
Shortly before its primetime lineup debut on April 5, 1987, Fox changed their logo to make it look more like the now-distinct 20th Century Fox print logo. This logo can be seen in scenes of multiple episodes of The Simpsons, such as "Steal This Episode".
In September 1993, the familiar logo was given a more "hip" makeover, with the "FOX" wordmark overhauled into its current proprietary logotype and the angle changed, removing the tilting. The unusual "O" could be based on the 1929 logo of Fox Film Corporation, but it may be a coincidence.
Another revised logo was introduced for the 1995–96 television season, removing the searchlights, but retaining the pedestal and adding a third pane atop the logotype. This design would be later reused for the Fox Nation brand, adding a red, white, and blue color scheme while implementing the word "Nation" on the bottom.
In 1996, the 1994 logo returned, this time without the pedestal at the bottom. Also, the searchlights were made thicker and longer. Although it is no longer used as of 1999, it remains in use on plenty of Fox affiliates' logos (including its owned-and-operated stations until 2020).
1999–present
1999–2020 (primary); 1993-1999 (secondary)
Designer:
[H] Design (1999-2000) Aerodrome Pictures (2002-2005) Troika Design Group (2005-2013) Prologue Films (2013-2015) Dan Pierse and Jason Smart (2015-2019)
September 1993 (Secondary usage) Fall 1999 (primary usage)
The current version of the logo was introduced in September 1993 as a secondary logo before coming into primary usage in the fall of 1999, removing the searchlights completely and switching the logo exclusively to a wordmark design. Despite this, the searchlights are still incorporated into Fox News Channel's logo, Fox Business, other affiliated Fox stations, and the universal station logo introduced in 2006 by Fox's owned-and-operated stations. This logo is now used as that of the network's current parent company Fox Corporation. This version of the logo was still used by Fox O&Os and affiliates until 2020.
Custom (based on the 20th Century Fox logotype) Neue Plak Neue Plak CB_Pico (modified version of Neue Plak)
Launched:
August 2019
In August 2019, Fox implemented branding elements by Trollbäck + Company, which slightly tweaked the 1993 wordmark to make it thicker, and introduced an abstract version of the wordmark whose shapes are incorporated into advertising and on-air branding elements. Additionally, the network also introduced its current graphics package, which uses a modified Neue Plak font, also used for its owned-and-operated stations' local newscasts. An element of the previous graphics package, the split-screen credits, was still used until it was changed in August 2020.
