When Fox launched on October 9, 1986 as Fox Broadcasting Company, it used a logo with three squares containing the network's initials, similar to BBC's current logo from 1997. Below it was a rectangle with the network's full name in the same font. On The Late Show Starring Joan Rivers, the logo was blue with yellow lettering.
Fox
1986–1987
Later in 1986, Fox Broadcasting Company changed to just Fox, launching with a logo that slightly resembled the 20th Century Fox print logo. A negative space makes the O. It was briefly brought back (facing the screen) on WTAT-TV's logo from 1991 to 1993.
1987–1993
Designer:
Unknown
Typography:
Unknown
Also known as:
Searchlight
Shortly before its primetime lineup debut on April 5, 1987, Fox changed their logo to make it look more like the now-distinct 20th Century Fox print logo.
1993–present
1993–1995
1993–1994
Designer:
Unknown
Typography:
Franklin Gothic Heavy (Modified)
Also known as:
Searchlight
In September 1993, the familiar logo was given a more "hip" makeover, with the "FOX" wordmark overhauled into its current proprietary logotype and the angle changed, removing the tilting.
1994–1995
Designer:
Unknown
Typography:
Franklin Gothic Heavy (Modified)
Also known as:
Searchlight
In 1994, the Fox text was made smaller in this version, and the searchlights were moved closer to the edge of the rectangle.
1995–1996
Designer:
Unknown
Typography:
Franklin Gothic Heavy (Modified)
Another revised logo was introduced for the 1995–96 television season, removing the searchlights, but retaining the pedestal and adding a third pane atop the logotype.
1996–1999
Designer:
Unknown
Typography:
Franklin Gothic Heavy (Modified)
Also known as:
Searchlight
In 1996, the 1994 logo returned, this time without the pedestal at the bottom. Also, the searchlights were made thicker and longer. Although it is no longer used as of 1999, it still remains in use on plenty of Fox affiliates' logos. It also appears on the alternate logo of Fox News Channel mainly for the cable network's special breaking news reports and news productions as seen on the Fox television network.
1999–present
1999–2019
Designer:
Unknown
Typography:
Franklin Gothic Heavy (Modified)
Also known as:
"Fox Hero"
The current version of the logo was introduced in 1999, removing the searchlights completely and switching the logo exclusively to a wordmark design. Despite this, the searchlights are still incorporated into Fox News Channel's logo, and the universal station logo introduced in 2006 by Fox's owned-and-operated stations. This logo is now used as that of the network's current parent company Fox Corporation.
In August 2019, Fox implemented branding elements by Trollbäck + Company, which slightly tweaked the 1993 wordmark to make it thicker, and introduced an abstract version of the wordmark whose shapes are incorporated into advertising and on-air branding elements. Additionally, the network also introduced its current graphics package which uses a modified Neue Plak font, also used for its owned-and-operated stations subsidiary's local newscasts.
