This page only shows primary logo variants.
For other related logos and images, see:
1986 1986–1987 1987–1993 1993–1994 1994–1995
1986 1986–1987 1987–1993 1993–1994 1994–1995
1995–1996 1996–1999 1993–2020 2019–present
1995–1996 1996–1999 1993–2020 2019–present

Fox Broadcasting Company


FBC 1986
Designer:  Unknown
Typography:  Friz Quadrata
Launched:  July 11, 1986 (first use)[1]
October 9, 1986 (launch)

When Fox launched on October 9, 1986 as the Fox Broadcasting Company, it used a logo with three squares containing the network's initials, similar to logos like the BBC and TBS. Below it was a rectangle with the network's full name in the same font. On The Late Show Starring Joan Rivers, the logo was blue with yellow lettering.



FOX (1986) REDO
Designer:  Unknown
Typography:  Unknown
Launched:  March 7, 1986 (first use)[2]

Behind the scenes, a different logo was being utilized for many aspects of the network. Then later in 1986, Fox Broadcasting Company changed to just Fox, launching with a logo that slightly resembled the 20th Century Fox print logo. A negative space makes the O. It was briefly brought back (facing the screen) on WTAT-TV's logo from 1991 to 1993.


Fox (1987) REDO
Designer:  Bright & Associates
Typography:  Unknown
Launched:  March 16, 1987 (first use)[3]
April 5, 1987 (launch)

Shortly before its primetime lineup debut on April 5, 1987, Fox changed their logo to make it look more like the now-distinct 20th Century Fox print logo. This logo can be seen in scenes of multiple Simpsons episodes such as "Steal This Episode".



FOX (1993) REDO
Designer:  Unknown
Typography:  Franklin Gothic Heavy (Modified)
Launched:  September 1993

In September 1993, the familiar logo was given a more "hip" makeover, with the "FOX" wordmark overhauled into its current proprietary logotype and the angle changed, removing the tilting.

Fox (1994)
Designer:  TVart, Inc. (1994-1995)
Typography:  Franklin Gothic Heavy (modified)
Launched:  Unknown

In 1994, the Fox text was made smaller in this version, and the searchlights were moved closer to the edge of the rectangle.


FOX (1995) REDO
Designer:  TVart, Inc. (1995-1996)
Typography:  Franklin Gothic Heavy (modified)
Launched:  Unknown

Another revised logo was introduced for the 1995–96 television season, removing the searchlights, but retaining the pedestal and adding a third pane atop the logotype.

1996–1999 (primary)

Fox (1996)
Designer:  REZN8 (1997-1998)
[H] Design (1998-1999)
Typography:  Franklin Gothic Heavy (modified)
Launched:  June 30, 1996 (first use)[4]

In 1996, the 1994 logo returned, this time without the pedestal at the bottom. Also, the searchlights were made thicker and longer. Although it is no longer used as of 1999, it still remains in use on plenty of Fox affiliates' logos (including its owned-and-operated stations until 2020). It also appears on the alternate logo of Fox News Channel mainly for the cable network's special breaking news reports and news productions as seen on the Fox television network.


1999–2020 (primary); 1993-1999 (secondary)

Designer:  [H] Design (1999-2000)
Aerodrome Pictures (2002-2005)
Troika Design Group (2005-2013)
Prologue Films (2013-2015)
Dan Pierse and Jason Smart (2015-2019)
Typography:  Franklin Gothic Heavy (Modified)
Launched:  September 1993 (Secondary usage)
Fall 1999 (primary usage)

The current version of the logo was introduced in September 1993 as a secondary logo before coming into primary usage in the fall of 1999, removing the searchlights completely and switching the logo exclusively to a wordmark design. Despite this, the searchlights are still incorporated into Fox News Channel's logo, and the universal station logo introduced in 2006 by Fox's owned-and-operated stations. This logo is now used as that of the network's current parent company Fox Corporation. This version of the logo was still used by Fox O&Os and affiliates until 2020.


Designer:  Adam Wentworth (logo)
Ian MacRitchie
Trollbäck + Company
Typography:  Franklin Gothic Heavy (modified)
Neue Plak
Neue Plak CB_Pico (modified version of Neue Plak)
Launched:  August 2019

In August 2019, Fox implemented branding elements by Trollbäck + Company, which slightly tweaked the 1993 wordmark to make it thicker, and introduced an abstract version of the wordmark whose shapes are incorporated into advertising and on-air branding elements. Additionally, the network also introduced its current graphics package, which uses a modified Neue Plak font, also used for its owned-and-operated stations' local newscasts. An element of the previous graphics package, the split-screen credits, was still used until it was changed in August 2020.


  1. FBC Registation Certificate. uspto.gov (28 November 1989). Retrieved on June 7, 2024.
  2. FOX Registation Certificate. uspto.gov (19 April 1988). Retrieved on June 7, 2024.
  3. FOX 1987 Registation Certificate. uspto.gov (30 November 1993). Retrieved on June 7, 2024.
  4. FOX 96 Registation Certificate. uspto.gov (21 December 1999). Retrieved on June 7, 2024.

External links