Logopedia
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19??–1996 1996–2003 2003–2006 2006–2008
19??–1996 1996–2003 2003–2006 2006–2008
2008–2012 2012–2014 2014–2020 2020–present
2008–2012 2012–2014 2014–2020 2020–present

19??–1996[]

Fox's-19??

1996–2003[]

Foxs

2003–2006[]

Old Fox's Logo

2006–2008[]

Foxs2007

2008–2012[]

Fox's Biscuits logo
Designer:  BrandOpus
Typography:  Unknown
Launched:  2008

In 2008, BrandOpus overhauled the entire Fox's product range. This introduced a colourful Victoriana-inspired package design for all Fox's-branded products. The rebrand also saw many Fox's products get renamed.

2012–2014[]

Foxs2012colourbackgrounddrop
Designer:  Quiet Storm Design
Typography:  Unknown
Launched:  2012

2014–2020[]

Foxsbiscwitslogo2014
Designer:  Unknown
Typography:  Unknown
Launched:  2014

2020–present[]

Fox's 2020 logo
Designer:  Coley Porter Bell
Typography:  Unknown
Launched:  2020

Ferrero acquired Fox’s from 2 Sisters Food Group for £246m in October 2020.

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