For other related logos and images, see:
Foxtel started operation on 22 October 1995 through a joint venture established between News Limited (now News Corp Australia) and Telstra Corporation. The wordmark uses FF Super Grotesk Bold, in a similar vein to the Fox logo, and as an on-screen logo between 1994 and 2010.
In 2002, the logo was altered to consolidate the searchlights into a quickly identifiable icon. It looks similar to that of the 1997 FX icon. Foxtel launched its digital service in March 2004.
In September 2005, the 2002 logo turned orange, coinciding with the launch of the first Foxtel iQ box.
On 25 May 2012, following its launch of the new box Foxtel iQ3 and the merger with Austar, the searchlights were removed from the main logo and adapted into Foxtel's wider visual identity. The wordmark was also tweaked to more closely match the Fox logo. The O was widened and the X and T became a ligature at the crossbar. This logo would also be accompanied by a new slogan Experience Better.
On 6 June 2017, Foxtel abandoned the Fox-esque branding for the first time in its 22-year history, which was part of a move to get more of Australia to engage with the service alongside a refresh of their SVOD service Foxtel Now (formerly Foxtel Play). Sydney-based MAUD is responsible for the new logo and campaign. The lettering was replaced by a lighter, sans-serif, lower-case logotype in a light red-orange hue. The new logo saw the return of a side-icon: six dots forming a pixelated f, likely referencing the spotlight motif consistent with Foxtel's former branding.
On 14 August 2018, Foxtel removed the pixelated f from the 2017 logo on their website and on their promotional materials, leaving the wordmark. This logo saw the premiere of their new box named Foxtel iQ4, along with Australia's first terrestrial 4K TV channel Foxtel 4K with a new slogan All in One Place.
On 22 October 2020 as part of the company's 2021 upfronts, Foxtel introduced a new uppercase logo and visual identity.
Sun Newspapers ( )
|Telstra | BigPond | Trading Post | Foxtel (35%)1
1Joint venture with News Corp Australia.