This page only shows primary logo variants.
For other related logos and images, see:
1995–2002 2002–2005 2005–2012 2012–2017 2017–2018 2018–2020 2020–present
1995–2002 2002–2005 2005–2012 2012–2017 2017–2018 2018–2020 2020–present



Foxtel 199?

Foxtel started operation on 22 October 1995 through a joint venture established between News Limited (now News Corp Australia) and Telstra Corporation. The wordmark uses Super Grotesk Bold (Super Grotesk Fett in Germany), in a similar vein to the Fox logo, and as an on-screen logo between 1994 and 2010.




In 2002, the logo was altered to consolidate the searchlights into a quickly identifiable icon. It looks similar to that of the 1997 FX icon. Foxtel launched its digital service in March 2004.


Foxtel logo

In September 2005, the 2002 logo turned orange, coinciding with the 10th anniversary of the platform and the launch of the first Foxtel iQ box.


Foxtel 2012logo

On 25 May 2012, following its launch of the new box Foxtel iQ3 and the merger with Austar, the searchlights were removed from the main logo and adapted into Foxtel's wider visual identity. The wordmark was also tweaked to more closely match the Fox logo. The O was widened and the X and T became a ligature at the crossbar. This logo would also be accompanied by a new slogan Experience Better.



Foxtel 2017
Designer:  MAUD
Typography:  Unknown
Launched:  6 June 2017

On 6 June 2017, Foxtel abandoned the Fox-esque branding for the first time in its 22-year history, which was part of a move to get more of Australia to engage with the service alongside a refresh of their SVOD service Foxtel Now (formerly Foxtel Play). Sydney-based MAUD is responsible for the new logo and campaign. The lettering was replaced by a lighter, sans-serif, lower-case logotype in a light red-orange hue. The new logo saw the return of a side-icon: six dots forming a pixelated f, in the shape of the Southern Cross constellation as visible in the night sky of the southern hemisphere & on the primary national flag of Australia.


Foxtel 2018 Wordmark

On 14 August 2018, Foxtel removed the pixelated f from the 2017 logo on their website and on their promotional materials, leaving the wordmark. The wordmark used a slightly darker shade of red. This logo saw the premiere of their new box named Foxtel iQ4, along with Australia's first terrestrial 4K TV channel Foxtel 4K with a new slogan All in One Place.


Foxtel 2020

On 22 October 2020 as part of the company's 2021 upfronts, Foxtel introduced a new uppercase logo and visual identity.