Foxtel 1995-0 Foxtel-logo Foxtel logo Foxtel 2012logo Foxtel 2017 Foxtel 2017 Wordmark
1995–2002 2002–2005 2005–2012 2012–2017 2017–2018 2018–present


Foxtel 1995-0

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Foxtel began on 22 October 1995 through a joint venture established between News Corporation (now News Corp; through News Limited, now News Corp Australia) (FOX) and Telstra (TEL). The workmark uses the font FF Super Grotesk Bold and is similar to the print logo from 20th Century Fox since 1987, and as an on-screen logo between 1994 and 2010.




In 2002, the logo was altered to consolidate the searchlights into a quickly identifiable icon. Also, the wordmark was made thinner.


Foxtel logo

The primary difference is that the previous logo was modified and turned orange in September 2005 to coincide with the launch of Foxtel iQ.


Foxtel 2012logo
On 25 May 2012, following its launch of Foxtel iQ3, the searchlights icon was removed from the main logo and adapted into the visual styling of Foxtel promos. The light flaring behind the letters also harken back to the FF Super Grotesk Bold font that was used since 1995. Typographically, the wordmark was also tweaked, particularly with the 'O' widened to match the likeness of the Fox and original Foxtel logo, and the 'T' was attached to the 'X'.


2017–2018, 2018–present (secondary)

Foxtel 2017

On 6 June 2017, Foxtel announced that it would be undergoing a major rebrand – the first in its 22-year history – as part of a move to convey an image that "Foxtel is for everyone" alongside a refresh of their SVOD service Foxtel Now, formerly known as Foxtel Play. Surry Hills-based outfit MAUD is responsible for the new logo and campaign.

Foxtel was looking to change how Australians saw the company from that of elitist and aggressive to something approachable and most importantly "for everyone". The former logo (inspired from the American Fox network's 1996-present logo) and its burnt-orange colour and blocky lettering, described by Foxtel CEO Peter Tonagh as "quite aggressive, quite arrogant, quite elitist", would be replaced with a lighter, sans-serif, lower-case logotype in a light red hue and sees the return of a side-icon: six dots forming a pixelated "f", possibly referencing the spotlight motif consistent with Foxtel's branding. As of 14 August 2018, this logo is now used as a secondary logo.


Foxtel 2017 Wordmark

On 14 August 2018, Foxtel removed the pixelated 'f' from the main logo on their website and on their promotional materials, leaving only the wordmark. This logo saw the premiere of their new box Foxtel iQ4, along with Australia's first terrestrial 4K TV channel Foxtel 4K.