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Foxtel began on 22 October 1995 through a joint venture established between News Corporation (now News Corp; through News Limited, now News Corp Australia) (FOX) and Telstra (TEL). The workmark uses the font FF Super Grotesk Bold and is similar to the print logo from 20th Century Fox since 1987, and as an on-screen logo between 1994 and 2010.
In 2002, the logo was altered to consolidate the searchlights into a quickly identifiable icon. Also, the wordmark was made thinner.
The primary difference is that the previous logo was modified and turned orange in September 2005 to coincide with the launch of Foxtel iQ.
2012–2017Fox and original Foxtel logo, and the 'T' was attached to the 'X'.
2017–2018, 2018–present (secondary)
On 6 June 2017, Foxtel announced that it would be undergoing a major rebrand – the first in its 22-year history – as part of a move to convey an image that "Foxtel is for everyone" alongside a refresh of their SVOD service Foxtel Now, formerly known as Foxtel Play. Surry Hills-based outfit MAUD is responsible for the new logo and campaign.
Foxtel was looking to change how Australians saw the company from that of elitist and aggressive to something approachable and most importantly "for everyone". The former logo (inspired from the American Fox network's 1996-present logo) and its burnt-orange colour and blocky lettering, described by Foxtel CEO Peter Tonagh as "quite aggressive, quite arrogant, quite elitist", would be replaced with a lighter, sans-serif, lower-case logotype in a light red hue and sees the return of a side-icon: six dots forming a pixelated "f", possibly referencing the spotlight motif consistent with Foxtel's branding. As of 14 August 2018, this logo is now used as a secondary logo.
On 14 August 2018, Foxtel removed the pixelated 'f' from the main logo on their website and on their promotional materials, leaving only the wordmark. This logo saw the premiere of their new box Foxtel iQ4, along with Australia's first terrestrial 4K TV channel Foxtel 4K.
| Parent companies|
| Telstra | BigPond | Trading Post | Foxtel (35%)1
1Joint venture with News Corp Australia.