Logopedia
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{{Print Logos}}
{{Template:ImageTOC
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{{ImageTOC
|Foxtel_1995-0.jpg|1995–2002
 
|Foxtel-logo.svg|2002–2007
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|Foxtel 199?.svg|1995–2002
|Foxtel logo.svg|2007–2012
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|Foxtel-logo.svg|2002–2005
  +
|Foxtel logo.svg|2005–2012
 
|Foxtel 2012logo.png|2012–2017
 
|Foxtel 2012logo.png|2012–2017
|Foxtel 2017.svg|2017-present
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|Foxtel 2017.svg|2017–2018
 
|Foxtel 2017 Wordmark.svg|2018–present
 
}}
 
}}
 
 
==1995–2002==
 
==1995–2002==
[[File:Foxtel_1995-0.jpg|centre|300px]]
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[[File:Foxtel 199?.svg|centre|250px]]
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Foxtel started operation on 22 October 1995 through a joint venture established between News Limited (now [[News Corp Australia]]) and [[Telstra Corporation]]. The wordmark uses FF Super Grotesk Bold, in a similar vein to the [[Fox]] logo, and as an on-screen logo between 1994 and 2010.
<gallery spacing="small" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center" captionalign="center" captionsize="small" widths="171">
 
Foxtel old Logo - VHS Capture
 
</gallery>
 
The logo is related to the current print version of the [[20th Century Fox]] logo.
 
   
== 2002–2007 ==
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==2002–2012==
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===2002–2005===
 
[[File:Foxtel-logo.svg|centre|300px]]
 
[[File:Foxtel-logo.svg|centre|300px]]
 
In 2002, the logo was altered to consolidate the searchlights into a quickly identifiable icon. It looks similar to that of the logo from [[FX]]. Foxtel launched its digital service in March 2004.
<gallery spacing="small" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center" captionalign="center" captionsize="small" widths="171">
 
foxtel-digital_2002.gif|Foxtel Digital logo {{Better logo needed}}
 
</gallery>
 
The logo was altered to consolidate the searchlights into a quickly identifiable icon. Also, the wordmark was made thinner.
 
   
== 2007–2012 ==
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===2005–2012===
 
[[File:Foxtel logo.svg|center|300px]]
 
[[File:Foxtel logo.svg|center|300px]]
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In September 2005, the 2002 logo turned orange, coinciding with the launch of the first Foxtel iQ box.
<gallery spacing="small" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center" captionalign="center" captionsize="small" widths="171">
 
Foxtel.svg|Foxtel Digital logo
 
foxtel_digital_2006.gif|Logo framing
 
</gallery>
 
The primary difference is that the logo turned orange.
 
   
==2012–present==
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==2012–2017==
 
[[File:Foxtel 2012logo.png|centre|300px]]
 
[[File:Foxtel 2012logo.png|centre|300px]]
  +
On 25 May 2012, following its launch of the new box Foxtel iQ3 and the merger with [[Austar]], the searchlights were removed from the main logo and adapted into Foxtel's wider visual identity. The wordmark was also tweaked to more closely match the Fox logo. The ''O'' was widened and the ''X'' and ''T'' became a ligature at the crossbar. This logo would also be accompanied by a new slogan ''Experience Better''.
<gallery spacing="small" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center" captionalign="center" captionsize="small" widths="150">
 
Foxtel 2012.svg|Flat monochrome variation
 
Screen-Shot-2014-02-24-at-9.png|Monochrome flared variation
 
foxtel-logo.png|White flared variation
 
</gallery>
 
In 2012, the searchlights icon was removed from the main logo and adapted into the visual styling of Foxtel promos. The light flaring behind the letters also harken back to the searchlight motif. Typographically, the wordmark was also tweaked, particularly with the 'O' widened to match the likeness of the [[Fox]] and original Foxtel logo, and the 'T' was attached to the 'X'.
 
<gallery spacing="small" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center" captionalign="center" captionsize="small" widths="150">
 
foxtel-telstra2012.jpg|Foxtel from [[Telstra]] logo
 
</gallery>
 
   
 
==2017–present==
 
==2017–present==
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===2017–2018===
 
[[File:Foxtel 2017.svg|center|300px]]
 
[[File:Foxtel 2017.svg|center|300px]]
  +
On 6 June 2017, Foxtel abandoned the Fox-esque branding for the first time in its 22-year history, which was part of a move to get more of Australia to engage with the service alongside a refresh of their SVOD service [[Foxtel Now]] (formerly Foxtel Play). Sydney-based MAUD is responsible for the new logo and campaign. The lettering was replaced by a lighter, sans-serif, lower-case logotype in a light red-orange hue. The new logo saw the return of a side-icon: six dots forming a pixelated ''f'', likely referencing the spotlight motif consistent with Foxtel's former branding.
<gallery spacing="small" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center" captionalign="center" captionsize="small" widths="150">
 
Foxtel 2017 Black.svg|Black version
 
Foxtel 2017 Symbol.svg|Symbol only
 
Foxtel 2017 Wordmark.svg|Wordmark only
 
</gallery>
 
On 6 June 2017, Foxtel officially launched the company's biggest change of identity in its history alongside a refresh of their SVOD service [[Foxtel Now]], formerly known as Foxtel Play. Surry Hills-based outfit MAUD is responsible for the new logo and campaign.
 
   
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===2018–present===
Foxtel was looking to change how Australians saw the company from that of elitist and aggressive to something approachable and most importantly "for everyone". Foxtel CEO Peter Tonagh conceded that the logo's burnt-orange colour and blocky lettering made the service come off as "quite aggressive, quite arrogant, quite elitist".
 
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[[File:Foxtel 2017 Wordmark.svg|center|250px]]
 
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On 14 August 2018, Foxtel removed the pixelated ''f'' from the 2017 logo on their website and on their promotional materials, leaving the wordmark. This logo saw the premiere of their new box named Foxtel iQ4, along with Australia's first terrestrial 4K TV channel [[Fox Sports Ultra HD|Foxtel 4K]] with a new slogan ''All in One Place''.
The new logo shows a lighter, sans-serif, lower-case logotype in a light red hue and sees the return of a side-icon: six dots forming a pixelated "f", possibly referencing the spotlight motif consistent with Foxtel's branding.
 
<gallery spacing="small" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center" captionalign="center" captionsize="small" widths="150">
 
foxtel-telstra2017.jpg|Foxtel from Telstra logo
 
</gallery>
 
   
 
{{Foxtel}}
 
{{Foxtel}}
{{News Corporation}}
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{{News Corp Australia}}
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{{Telstra}}
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[[Category:Television platforms]]
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[[Category:Direct broadcast satellite services]]
 
[[Category:Media companies in Australia]]
 
[[Category:Foxtel]]
 
[[Category:Foxtel]]
[[Category:Television platforms]]
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[[Category:News Corp Australia]]
[[Category:Australia]]
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[[Category:News Corporation]]
 
[[Category:Telstra Corporation]]
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[[Category:Sydney, New South Wales]]
 
[[Category:Melbourne, Victoria]]
 
[[Category:New South Wales]]
 
[[Category:New South Wales]]
 
[[Category:Victoria]]
 
[[Category:Victoria]]
[[Category:Direct broadcast satellite services]]
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[[Category:Australia]]
[[Category:News Corporation]]
 
 
[[Category:1995]]
 
[[Category:1995]]
[[Category:Telstra Corporation]]
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[[Category:Media companies]]
[[Category:Fox Entertainment Group]]
 
[[Category:20th Century Fox]]
 
[[Category:Fox]]
 
[[Category:Media companies in Australia]]
 

Revision as of 23:01, 9 July 2020

This page only shows primary logo variants.
For other related logos and images, see:
1995–2002 2002–2005 2005–2012 2012–2017 2017–2018 2018–present
1995–2002 2002–2005 2005–2012 2012–2017 2017–2018 2018–present

1995–2002

Foxtel 199?

Foxtel started operation on 22 October 1995 through a joint venture established between News Limited (now News Corp Australia) and Telstra Corporation. The wordmark uses FF Super Grotesk Bold, in a similar vein to the Fox logo, and as an on-screen logo between 1994 and 2010.

2002–2012

2002–2005

Foxtel-logo

In 2002, the logo was altered to consolidate the searchlights into a quickly identifiable icon. It looks similar to that of the logo from FX. Foxtel launched its digital service in March 2004.

2005–2012

Foxtel logo

In September 2005, the 2002 logo turned orange, coinciding with the launch of the first Foxtel iQ box.

2012–2017

Foxtel 2012logo

On 25 May 2012, following its launch of the new box Foxtel iQ3 and the merger with Austar, the searchlights were removed from the main logo and adapted into Foxtel's wider visual identity. The wordmark was also tweaked to more closely match the Fox logo. The O was widened and the X and T became a ligature at the crossbar. This logo would also be accompanied by a new slogan Experience Better.

2017–present

2017–2018

Foxtel 2017

On 6 June 2017, Foxtel abandoned the Fox-esque branding for the first time in its 22-year history, which was part of a move to get more of Australia to engage with the service alongside a refresh of their SVOD service Foxtel Now (formerly Foxtel Play). Sydney-based MAUD is responsible for the new logo and campaign. The lettering was replaced by a lighter, sans-serif, lower-case logotype in a light red-orange hue. The new logo saw the return of a side-icon: six dots forming a pixelated f, likely referencing the spotlight motif consistent with Foxtel's former branding.

2018–present

Foxtel 2017 Wordmark

On 14 August 2018, Foxtel removed the pixelated f from the 2017 logo on their website and on their promotional materials, leaving the wordmark. This logo saw the premiere of their new box named Foxtel iQ4, along with Australia's first terrestrial 4K TV channel Foxtel 4K with a new slogan All in One Place.