In 1974, it was decided that the ORTF would be broken up into smaller entities, including three separate organizations for each of the TV channels. The third channel would be operated by France Régions 3, or FR3 for short, which would also take over ORTF's regional offices.
ORTF ceased to be at the end of 1974, and the channels changed their names of January 6. The logo for FR3 would be the name of the channel inside a blue hexagon, inside an eye.
In 1987, FR3 introduced its distincitve "eye" graphics.
1990–1992[]
Although the logo was changed on December 22nd, 1990, FR3 introduced its new look on February 4, 1991, and the "eyes" were confined to history. It was the last logo of FR3 prior to its merger with Antenne 2 (now known as France 2).
On September 7, 1992, the organizations behind the two public television channels, Antenne 2 and FR3, merged to form France Télévision. At the same time, the names were changed to France 2 and France 3, and both were given new logos and looks.
The new identity for the two channels was created by Gédéon. They started at the numbers of the channels and went for a solution involving splitscreens. France 2's graphics focused on two vertical splitscreens, while France 3's graphics involved three horizontal splitscreens.
On January 7, 2002, France Télévisions introduced a new look across all its three channels. At the same times La Cinquème changed its name to France 5, in line with its two big sisters. The re-brand cost 2,3 million euros and was done by Gédéon.
France 3's graphics and break-bumpers initially continued on the same theme, with only the logo changing.
In September 2003, France 3 introduced a completely new look, finally shedding some remains of its 1992 look. The break bumpers would now feature French skylines.
On April 7, 2008, France Télévisions introduced a company-wide image refresh, which included an updated logo and the addition of gradients to the logos of each channel. Although some new graphics were introduced and the logo was moved, this didn't change any fundamental elements of France 3's on-screen presentation. This logo was used as a secondary one until 2018.
On January 4, 2016, France 3 changed its logo back to the 2002 one, but with the "france" text removed and the blue being a little darker.
2018–present[]
Designer:
Movement
Typography:
FTVBrown (modified version of LL Brown)
Launched:
January 29, 2018
On January 29, 2018, France Télévisions introduced a new look for all of its services for the first time since 2002. This new look was designed by Paris-based agency Movement, who also designed the branding package for Franceinfo.
1Joint venture with ARD and ZDF. 2Joint venture with TF1 and Groupe M6. 3TF1, the former main channel of what is now France Télévisions, was privatized in April 1987 and is now the flagship channel of Groupe TF1.
