During 2001, when France was considering launching digital terrestrial television under socialist rule, proposals were drafted to give the public broadcaster France Télévision three new digital television channels. Meanwhile, the political powers changed to a conservative government who were less favourable to public television. The result was that six digital channels would be given to public broadcasters, with the existing broadcasters and a parliamentary channel occupying five of the slots, leaving only one new channel for France Télévisions.
As there is no new funding added, a proposal to launch Festival on digital terrestrial television is made. They eventually settle on the name France 4, as the broadcasters exsiting channels were called France 2, France 3 and France 5.
Festival was renamed France 4 and launched on digital terrestrial television on March 31, 2005.
On April 7, 2008, France Télévisions introduced a company-wide image refresh, which included an updated logo and the addition of gradients to the logos of each channel. This logo was used as a secondary logo between 2011 and 2014.
HD logo (2011–2018)
September 19, 2011
On September 19, 2011, France 4's logo was slightly tilted, and was given a new look; however, in March 2014, the channel reverted to its previous logo.
January 29, 2018
On January 29, 2018, France Télévisions introduced a new look for all of its services for the first time since 2002. This new look was designed by Paris-based agency Movement, who also designed the branding package for Franceinfo.
On 14 August 2020, the French government issued Decree 2020-1055, confirming the decision to close down France 4 after 20 August 2021. If closed, it will likely most likely be replaced with Okoo and Lumni. However, it was confirmed on 18 May 2021 that France 4 would continue broadcasts even after its planned closed date.