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This page only shows primary logo variants.
For other related logos and images, see:
1986–1987 1987-1991 1991–1992 1994–1999
1986–1987 1987-1991 1991–1992 1994–1999
1999–2002 2002–2008 2008–2018 2018–present
1999–2002 2002–2008 2008–2018 2018–present

La Cinq[]

La Cinq was France's first free private television network. Launched on 20 February 1986, it was owned by Mediaset and functioned as a sister channel to the Italian Canale 5. La Cinq had some success, but didn't live as long as its Italian counterpart. It ceased operations on 12 April 1992 after being liquidated by the tribunal de commerce of Paris nine days earlier due to its inability to repay its debt.

1986–1987[]

Logo 1986 page 4045b15d
Logopedia InfoWhite SVG NEEDED

1987-1991[]

La Cinq (1986-1991)

1991–1992[]

La Cinq (1991)
Designer:  Jean-Paul Goude
Typography:  Bodoni (customized)
Franklin Gothic Heavy
Launched:  Unknown

On screen, only the digit 5 was shown.

Télé Emploi[]

Some of the empty space left by the financial collapse of La Cinq was filled by Arte when it launched on 30 May 1992. In March 1994, Télé Emploi (a temporary public channel created in order to help people with finding jobs) was launched to fill the remainder of the space that was used by La Cinq.

March-April 1994[]

Télé Emploi

La Cinquième[]

Télé Emploi was replaced by La Cinquième on 13 December 1994, a new public channel dedicated to education and documentaries.

1994–1999[]

Cinquieme-la-tv-logo

1999–2002[]

La Cinquème

In 1999, La Cinquème launched a new identity created by Aart Design. This included a refreshed logo.[2]

France 5[]

2002–2018[]

2002-2008[]

France 5 logo 2002
Designer:  Gédéon
View
Typography:  Heldustry
Launched:  January 7, 2002

On January 7, 2002, France Télévisions introduced a new look for its three channels. At the same time La Cinquème changed its name to France 5, in line with its two big sisters.

The colour green was chosen to symbolise "fertility and freshness" ("la fertilité et la fraîcheur"). As the colours of France 2 and France 3 are red and blue, the green colour completes the RGB colour model.

The first new look for France 5 came in March 2002. The idents for this look showed filmed scenes where a flood, whirl or burst of letters suddenly appear. Other parts of the identity for France 5 was minimalist with moving text on solid backgrounds in pastelle colours.

[5]

After a while, France 5 changed graphics again. The "flood of letters" theme was kept, but this time the letters themselves would form objects and scenes against pastelle backgrounds.

2008–2018[]

France 5 logo 2008
Designer:  Gédéon
View
Movement
Les Télécréateurs
Typography:  Heldustry
On-air:
Metric (2012-2018)
Launched:  April 7, 2008

On April 7, 2008, France Télévisions introduced a company-wide image refresh, which included an updated logo and the addition of gradients to the logos of each channel.

A new look was launched in October 2008.

In 2008, France 5 left its minimalist idents and graphics. This idents now feature choreographed people.

In 2012, France 5 got rebrand once more, this one assisted by Movement and Les Télécréateurs.

2018–present[]

France 5 2018
Designer:  Movement
Typography:  FTVBrown (modified version of LL Brown)
Launched:  January 29, 2018

On January 29, 2018, France Télévisions introduced a new look for all of its services for the first time since 2002. This new look was designed by Paris-based agency Movement, who previously designed its 2012 rebrand package and Franceinfo. With this, France 5's familiar green color was kept but in a slightly more darker shade.

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