Sports World International[]
2005?–2007[]
Sports Direct International plc[]
2007–2019[]
Sports Direct International used the same logo as its SportsDirect.com division.
Frasers Group[]
2019–present[]
The company announced on 16 December 2019 that it would change its name from Sports Direct International plc to Frasers Group plc effective from 17 December 2019.
Frasers Group
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| Retail outlets: Agent Provocateur | EAG | Eastern Mountain Sports | European Golf | Evans Cycles | Field & Trek | Firetrap | Flannels | French Connection (Fcuk) | Game | Gelert | Heatons | House of Fraser | Sofa.com | Jack Wills | Sportland | Sports Direct | Sweatshop | Tri UK | USC Clothing, footwear & equipment brands: Former: Defunct: |