Freeform

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1977–1983	1983–1988	1988–1990	1990–1998	1998–2000
2000–2001	2001–2003	2003–2016	2016–2018	2018–present

CBN Satellite Network

1977–1983

DESIGNER Unknown

TYPOGRAPHY Futura Bold Condensed Gill Sans Bold

USAGE Official

CBN Cable Network

1983–1988

DESIGNER Unknown

TYPOGRAPHY Futura Bold Condensed Boost SSI

USAGE Official

The CBN Family Channel

1988–1990

DESIGNER Unknown

TYPOGRAPHY Times New Roman

USAGE Official

The Family Channel

1990–1998

DESIGNER George Bruder

TYPOGRAPHY Optima Bold

USAGE Official

The "CBN" part of the name was dropped after owner Pat Robertson sold the network to a newly-created subsidiary named International Family Entertainment due to the channel's profitability threatening CBN's tax-exempt status.

Fox Family Channel

1998–2000

DESIGNER Pittard Sullivan

TYPOGRAPHY Univers Black

USAGE Official

After the acquisition by News Corporation, Fox Family Channel was launched in August 1998 replacing The Family Channel. The 1998 identity for the channel was created by Pittard Sullivan.

• [1]

Fox Family

2000–2001

DESIGNER 3 Ring Circus

TYPOGRAPHY Univers Bold

USAGE Official

On September 1, 2000, Fox Family adopted a new visual style, as part of an attempt to refocus its programming to attract an older audience. The word "Channel" dropped down. While in essence, it maintained a family-oriented format, the network began to feature some original and acquired programming aimed at adults during the early evening and in prime time.[2] The new look was created by 3 Ring Circus. Around this time the made in Japan block aired before becoming the abc family action block

ABC Family

2001–2003

DESIGNER 3 Ring Circus

TYPOGRAPHY Univers Bold

USAGE Official

On November 10, 2001, the channel was renamed ABC Family; the on-air look that it adopted in its final year under Murdoch/Saban ownership as Fox Family was modified for the newly rebranded network in the meantime (including its logo, which was altered to swap out the vertically aligned Fox wordmark placed on the left parenthetical fringe with ABC's legacy "circle" logo, and production music), although it would begin using new continuity announcers. Analysts felt that Disney's purchase of Fox Family was influenced by the ongoing consolidation occurring in the media industry, such as the then-recently completed merger of America Online and Time Warner (which is now WarnerMedia), and a desire to acquire a new pay television outlet that had significant carriage – at the time of the purchase, the network was seen in 83 million homes.

2003–2016

DESIGNER PMcD Design

TYPOGRAPHY Helvetica Black

USAGE Official

In 2003, the logo was revised with the 1962 ABC circle logo and the word family only being displayed. The word family was also changed from Univers to Helvetica. Jetix also premiered on both ABC Family and Toon Disney with ABC Family’s variant only lasting 2 years.

Freeform

2016–2018

On October 6, 2015, ABC Family and Disney announced that it would be rebranding to Freeform beginning January 2016 to target younger viewers. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what (and no matter what they show apparently). In late December 2015, it was confirmed that Freeform would take over on January 12, 2016. This logo was still used as the on-screen watermark until nearly two months after its 2018 rebrand.

• ABC Family to be Renamed as Freeform
• Brand New

2018–present

DESIGNER Unknown

TYPOGRAPHY Futura Extra Bold

USAGE Official

On January 18, 2018, Freeform unveiled a new logo and the slogan "A Little Forward". The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series. Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen." A new logo was also unveiled, which consists of the two "f"s in a circle, making the logo look more like the past ABC Family logo.