Freeform

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Contents

1977–1983	1983–1988	1988–1990	1990–1998	1998–2000


2000–2001	2001–2003	2003–2016	2016–2018	2018–present

CBN Satellite Network

1977–1983

CBN Cable Network

1983–1988

The CBN Family Channel

1988–1990

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The Family Channel

1990–1998

The "CBN" part of the name was dropped after owner Pat Robertson sold the network to a newly-created subsidiary named International Family Entertainment due to the channel's profitability threatening CBN's tax-exempt status.

Fox Family Channel

1998–2000

Fox Family Channel was launched in August 1998. The 1998 identity for the channel was created by Pittard Sullivan.

Fox Family

2000–2001

On September 1, 2000, Fox Family adopted a new visual style, as part of an attempt to refocus its programming to attract an older audience. The word "Channel" Dropped Down. While in essence, it maintained a family-oriented format, the network began to feature some original and acquired programming aimed at adults during the early evening and in prime time.[2] The new look was created by 3 Ring Circus.

ABC Family

2001–2003

On November 10, 2001, the channel was renamed ABC Family; the on-air look that it adopted in its final year under Murdoch/Saban ownership as Fox Family was modified for the newly rebranded network in the meantime (including its logo, which was altered to swap out the vertically aligned Fox wordmark placed on the left parenthetical fringe with ABC's legacy "circle" logo, and production music), although it would begin using new continuity announcers. Analysts felt that Disney's purchase of Fox Family was influenced by the ongoing consolidation occurring in the media industry, such as the then-recently completed merger of America Online and Time Warner, and a desire to acquire a new pay television outlet that had significant carriage – at the time of the purchase, the network was seen in 83 million homes.

2003–2016

In 2003, the logo was revised with the 1962 ABC circle logo and the word family only being displayed. The word family was also changed from Univers to Helvetica.

Freeform

2016–2018

On October 6, 2015, ABC Family and Disney announced that it would be rebranding to Freeform beginning January 2016 to target younger viewers. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what (and no matter what they show apparently). In late December 2015, it was confirmed that Freeform would take over on January 12, 2016. This logo was still used as the on-screen watermark until nearly two months after its 2018 rebrand.

2018–present

On January 18, 2018, Freeform unveiled a new logo and the slogan "A Little Forward". The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series. Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen."

FANDOM

CBN Satellite Network

1977–1983

CBN Cable Network

1983–1988

The CBN Family Channel

1988–1990

The Family Channel

1990–1998

Fox Family Channel

1998–2000

Fox Family

2000–2001

ABC Family

2001–2003

2003–2016

Freeform

2016–2018

2018–present