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This page only shows primary logo variants.
For other related logos and images, see:


1977–1983 1983–1988 1988–1990 1990–1998 1998–2000
1977–1983 1983–1988 1988–1990 1990–1998 1998–2000
2000–2001 2001–2003 2003–2016 2016–2018 2018–present
2000–2001 2001–2003 2003–2016 2016–2018 2018–present

CBN Satellite Network


CBN Sat 1977.svg
Designer:  Unknown
Typography:  Futura Bold Condensed
Gill Sans Bold

CBN Cable Network


Designer:  Unknown
Typography:  Futura Bold Condensed
Boost SSI

The CBN Family Channel


The CBN Family Channel 1988.svg
Designer:  Unknown
Typography:  Times New Roman

The Family Channel


The Family Channel - logo.svg
Designer:  George Bruder
Typography:  Optima Bold

The "CBN" part of the name was dropped after owner Pat Robertson sold the network to a newly-created subsidiary named International Family Entertainment due to the channel's profitability threatening CBN's tax-exempt status.

Fox Family Channel


Fox Family Channel.svg
Designer:  Pittard Sullivan
Typography:  Univers Black

After the acquisition by News Corporation, Fox Family Channel was launched in August 1998 replacing The Family Channel. The 1998 identity for the channel was created by Pittard Sullivan.

Fox Family


Fox Family 2000 logo.svg
Designer:  3 Ring Circus
Typography:  Univers Bold

On September 1, 2000, Fox Family adopted a new visual style, as part of an attempt to refocus its programming to attract an older audience. The word "Channel" dropped down. While in essence, it maintained a family-oriented format, the network began to feature some original and acquired programming aimed at adults during the early evening and in prime time.[2] The new look was created by 3 Ring Circus. Around this time the Made in Japan block aired before becoming the ABC Family Action Block.

ABC Family


ABC Family 2001.svg
Designer:  3 Ring Circus
Typography:  Univers Bold

On November 10, 2001, the channel was renamed ABC Family; the on-air look that it adopted in its final year under Murdoch/Saban ownership as Fox Family was modified for the newly rebranded network in the meantime (including its logo, which was altered to swap out the vertically aligned Fox wordmark placed on the left parenthetical fringe with ABC's legacy "circle" logo, and production music), although it would begin using new continuity announcers. Analysts felt that Disney's purchase of Fox Family was influenced by the ongoing consolidation occurring in the media industry, such as the then-recently completed merger of America Online and Time Warner (which is now WarnerMedia), and a desire to acquire a new pay television outlet that had significant carriage – at the time of the purchase, the network was seen in 83 million homes.


ABC Family.svg
Designer:  PMcD Design
Typography:  Helvetica Black

In 2003, the logo was revised with the 1962 ABC circle logo and the word family only being displayed. The word family was also changed from Univers to Helvetica. Jetix also premiered on both ABC Family and Toon Disney with ABC Family’s variant only lasting 2 years.



Freeform 2016.svg

On October 6, 2015, ABC Family and Disney announced that it would be rebranding to Freeform beginning January 2016 to target younger viewers. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what (and no matter what they show apparently). In late December 2015, it was confirmed that Freeform would take over on January 12, 2016. This logo was still used as the on-screen watermark until nearly two months after its 2018 rebrand.


Freeform 2018.svg
Designer:  Unknown
Typography:  Futura Extra Bold

On January 18, 2018, Freeform unveiled a new logo and the slogan "A Little Forward". The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series. Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen." A new logo was also unveiled, which consists of the two "f"s in a circle, making the logo look more like the past ABC Family logo.

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