| This page only shows primary logo variants. For other related logos and images, see /Other |
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| 1977–1983 | 1983–1988 | 1988–1990 | 1990–1998 | 1998–2000 |
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| 2000–2001 | 2001–2003 | 2003–2016 | 2016–2018 | 2018–present |
CBN Satellite Network
1977–1983
CBN Cable Network
1983–1988
The CBN Family Channel
1988–1990
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The Family Channel
1990–1998
The "CBN" part of the name was dropped after owner Pat Robertson sold the network to a newly-created subsidiary named International Family Entertainment due to the channel's profitability threatening CBN's tax-exempt status.
Fox Family Channel
1998–2000
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Fox Family Channel was launched in August 1998. The 1998 identity for the channel was created by Pittard Sullivan.
Fox Family
2000–2001
Fox Family Channel was renamed as Fox Family in 2000, and introduced a new on-air look.[2] The new look was created by 3 Ring Circus.
ABC Family
2001–2003
ABC Family originally used a modified version of Fox Family's previous logo, with the ABC circle logo replacing the sideways Fox logo.
2003–2016
In 2003, the logo was revised with the 2D ABC circle logo and the word family only being displayed. The word family was also changed from Univers to Helvetica.
Freeform
2016–2018
On October 6, 2015, ABC Family and Disney announced that it would be rebranding to Freeform beginning January 2016 to target younger viewers. The rebrand marked the first time in 27 years that the word "Family" was not in the name of the channel. In late December 2015, it was confirmed that Freeform would take over on January 12, 2016. This logo was still used as the on-screen watermark until nearly two months after its 2018 rebrand.
2018–present
On January 18, 2018, Freeform unveiled a new logo and the slogan "A Little Forward". The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series. Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen."
