This page only shows primary logo variants.
For other related logos and images, see:
1977–1981 1981–1988 1988–1990 1990–1998 1998–2000 2000–2001
1977–1981 1981–1988 1988–1990 1990–1998 1998–2000 2000–2001
2001–2003 2003–2016 2016–2018 2018–2022 2022–present  
2001–2003 2003–2016 2016–2018 2018–2022 2022–present

CBN Satellite Network


CBN Sat 1977
Designer:  Unknown
Typography:  Futura Extra Bold Condensed
Gill Sans Bold
Launched:  April 29, 1977

CBN Cable Network


Designer:  Unknown
Typography:  Futura Extra Bold Condensed
Serpentine Bold
Launched:  September 1, 1981

The CBN Family Channel


The CBN Family Channel 1988
Designer:  Unknown
Typography:  Times New Roman
Launched:  August 1, 1988

The Family Channel


The Family Channel - logo
Designer:  George Bruder
Typography:  Optima Bold
Launched:  September 15, 1990

The "CBN" part of the name was dropped on September 15, 1990, after owner Pat Robertson sold the network to a newly-created subsidiary named International Family Entertainment due to the channel's profitability threatening CBN's tax-exempt status. The 1988 logo was kept, albeit with a few changes: The typeface inside the circle changed, the outer circle now has a light-to-dark blue gradient, and the inner red circle with black lines had fewer lines, and were all in uniform length.

Fox Family Channel


Fox Family Channel
Designer:  Pittard Sullivan
Typography:  Univers Black
Launched:  August 15, 1998

After the acquisition by News Corporation, Fox Family Channel was launched on August 15, 1998, replacing The Family Channel. The identity for the new channel was created by Pittard Sullivan.

Fox Family


Fox Family 2000 logo
Designer:  3 Ring Circus
Typography:  Univers Bold
Launched:  August 7, 2000 (first use)[1]
September 1, 2000 (launch)

On September 1, 2000, the network dropped the word "Channel" from its name and adopted a new visual style as part of an attempt to refocus its programming to attract an older audience. While in essence it maintained a family-oriented format, the network began to feature some original and acquired programming aimed at adults during the early evening and in primetime.[1] The new look was created by 3 Ring Circus. Around this time, the Made in Japan block aired before becoming the ABC Family Action Block.

ABC Family


ABC Family 2001
Designer:  3 Ring Circus
Typography:  Univers Bold
Launched:  November 10, 2001

On November 10, 2001, the channel was renamed ABC Family, with the on-air look that it adopted in its final year under Murdoch/Saban ownership as Fox Family modified for the newly rebranded network in the meantime (including its logo, which was altered to swap out the vertically aligned Fox wordmark placed on the left parenthetical fringe with ABC's 1962 logo, and production music), although it would begin using new continuity announcers. Analysts felt that Disney's purchase of Fox Family was influenced by the ongoing consolidation occurring in the media industry, such as the then-recently completed merger of America Online and Time Warner, as well as a desire to acquire a new pay television outlet that had significant carriage; at the time of the purchase, the network was seen in 83 million homes.


ABC Family
Designer:  PMcD Design
Typography:  Helvetica Black
Launched:  January 1, 2003

In 2003, the logo was revised with the 1962 ABC circle logo and the word family only being displayed. The word family was also changed from Univers to Helvetica. Jetix also premiered on both ABC Family and Toon Disney with ABC Family’s variant only lasting two years.



Freeform 2016
Designer:  Loyalkaspar
Typography:  Custom
Launched:  January 12, 2016

On October 6, 2015, ABC Family announced that it would be rebranding as Freeform in January 2016 in order to target younger viewers. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name regardless of its content. In late December 2015, it was confirmed that the Freeform brand would replace ABC Family on January 12, 2016. This logo was still used as the on-screen bug until about two months after its later 2018 rebrand.


Freeform 2018
Designer:  Ferroconcrete
Typography:  Futura Extra Bold
Launched:  January 18, 2018

On January 18, 2018, Freeform adopted the slogan "A Little Forward", which reflected refinements to the network's programming direction, with a larger focus on "forward-looking" series. Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen". A new logo was also unveiled, consisting of two "f"s in a circle, designed by Ferroconcrete.


Freeform 2022
Designer:  Collins
Monotype Imaging (custom typeface)
Typography:  Neue Haas Grotesk Text (modified)
Launched:  September 12, 2022

External links

  1. Fox Family 2000 Registation Certificate. uspto.gov (28 September 2000). Retrieved on June 11, 2024.