French Connection

This article is about the clothing company. For their clothing brand which is an initialism of French Connection United Kingdom, see Fcuk.

1972–1994	1994–2020	2020–present

1972–1994

SVG NEEDED

In 1991, French Connection started using the name "FCUK," an initialism of "French Connection United Kingdom." This initialism was first used on faxes sent between Hong Kong and London French Connection offices, headed "FCHK to FCUK." Higher-ups at French Connection saw the marketing potential of the initialism and a campaign was launched around it soon after. No logo was used for the initialism until 1997, when one was introduced and it split into its own brand under French Connection.

1994–present

Stacked variant

2020–present

Stacked variant

External links

• Official website