In October 2015, Frestea launched a new look as well as a new logo and also launched a new variant, Frestea Klasik.
2018–2024[]
Designer:
Unknown
Typography:
Agriculture
Launched:
10 March 2018
On March 10, 2018, Frestea refreshed its whole variant with a new word mark that resembles its global counterpart, Fuzetea. It remains on par with the 2024 logo.
2021, 2024–2025[]
The recolored version of the 2018 logo, which resembles the Fuzetea word mark, appeared in 2021 with the introduction of the Brown Sugar Milk Tea variant. It became permanent in 2024, when Frestea was relaunched with a new recipe.
2025–present[]
On August 18, 2025, the new logo based on the 2024 Fuzetea logo was first used on Frestea's social media accounts before being rolled out on labels on August 22, 2025.
