The logo for FrieslandCampina was presented on January 27, 2009. It consists of six arches which in different colours which form a white sparkle. According to the company, the logo symbolises "fascination, togetherness and transformation". The six colours have also been assigned different values as well as individual names: "sky blue", "magical magenta", "passion red", "vibrant orange" , "together green" and "grass green".
On 2018, ten years after the merger, FrieslandCampina introduced a slightly revamped logo, with the sparkling mark was downsized, the wordmark being loosened up as well as added dots on the letter "i".