The logo for FrieslandCampina was presented on January 27, 2009. It consists of six arches which in different colours which form a white sparkle. According to the company, the logo symbolises "fascination, togetherness and transformation". The six colours have also been assigned different values as well as individual names: "sky blue", "magical magenta", "passion red", "vibrant orange" , "together green" and "grass green".
In 2018, ten years after the merger, FrieslandCampina introduced a slightly revamped logo, with the sparkle mark was downsized, the wordmark being loosened up as well as added dots on the letter "i".
In 2020, the logo was revised to resemble the original, with the sparkle mark was moved to the left of the wordmark.