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Frito-Lay

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1961–1979

Frito-Lay 1971


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You can help Logopedia by uploading it here.

1979–1997; 2017-present (Doritos Throwback)

Frito-Lay 1987

This logo was revived in part of the Doritos Throwback bag.

1997–present

Frito Lay logo

Frito-Lay introduced a new corporate logo in October 1997. It was created by Landor Associates in San Francisco.[1][2]


Subsidiaries:

Frito-Lay, Inc. | Quaker Oats Company | Tropicana Products, Inc. | Matutano Snack Ventures, S.A. | Sabritas, S. de R.L. de C.V. | Gamesa | Pepsi-Cola Venezuela1 | Pepsi-Cola Products Philippines, Inc. | Postobón S.A. | Sabra Dipping Company2 | Indofood Fritolay Makmur3 | Pepsi Lipton4 | PepsiCo Snacks | Evercrisp | Elma Chips

Current beverage brands:
Pepsi | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Pepsi-Cola (2014) | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Next | Pepsi Twist Lemon | Pepsi Lime | Pepsi True | Mirinda | Mountain Dew | Mountain Dew Throwback | Diet Mountain Dew | Propel Water | Mug Root Beer | Sierra Mist | Sobe | Sting Energy Drink | Tropicana | 7up | Dr Pepper | Crush | Aquafina | Gatorade | Lipton4(Ice Tea | Brisk) | Starbucks | Alvalle | Caleb's Kola | Pure Leaf Tea4 | Sodastream

Current food brands:
Fritos | Matutano | Doritos (UK and Ireland) | Tostitos | Lay's | Walkers | Sabritas | Ruffles | Cheetos | Cheese Tris | Sun Chips | Funyuns | Grandma's | Duyvis | Cracker Jack | Roni (Rice-A-Roni/Pasta Roni) | Oven Baked | NatuChips | Margarita | Smith's Chips | Twisties | Sakata | Gamesa | Sonrics | Bluebird | Sunbites | Chitato3 | Chiki3 | Jet-Z3 | Qtela3 | Chester's Puffcorn | Chester's Popcorn | Quaker Oats | Life Cereal | Toddy | 3D's | Kurkure | Mabel | Bénénuts

Limited edition/discontinued:
Pepsi Ice Cucumber | Crystal Pepsi | Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Boom | Pepsi Cappuccino | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Fire | Pepsi Gold | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Kona | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Ginga | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi One | Pepsi Cool

Former/Defunct:
Yum! Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages3 | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Stolichnaya (Licensed) | Slice (drink)

1Joint venture with Empresas Polar.
2Joint venture with Strauss Group.
3Joint venture with Indofood.
4Joint venture with Unilever.

PepsiCo logo
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