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Frito-Lay

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1961–1987

Frito-Lay 1971.png


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1987–1997; 2010-2011, 2017–present (Doritos Throwback)

Frito-Lay 1987.svg

This logo was revived in part of the Doritos Throwback bag.

1997–present

Frito Lay logo.svg

Frito-Lay introduced a new corporate logo in February 1997. It was created by Landor Associates in San Francisco.[1][2]


Subsidiaries:

Frito-Lay, Inc. | The Quaker Oats Company | Tropicana Products, Inc. | Matutano Snack Ventures, S.A. | Empresas Polar | Sabritas, S. de R.L. de C.V. | Gamesa | Pepsi-Cola Venezuela1 | Pepsi-Cola Products Philippines, Inc. | Postobón S.A. | Sabra Dipping Company2 | Indofood Fritolay Makmur3 | Pepsi Lipton4 | PepsiCo Snacks | Evercrisp | Elma Chips | Tesalia-CBC

Current beverage brands:
Pepsi (China) | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Twist Lemon | Pepsi Lime | Pepsi True | Pepsi Cherry Vanilla | Mirinda | Mountain Dew | Mountain Dew Real Sugar | Diet Mountain Dew | Propel Water | Mug Root Beer | Sierra Mist | Sobe | Sting Energy Drink | Tropicana | 7Up (International) | Dr Pepper | Crush | Aquafina | Gatorade | Lipton4 (Ice Tea | Brisk) | Alvalle | Caleb's Kola | Pure Leaf4 | Sodastream | Copella | Rockstar Energy Drink

Current food brands:
3D's | Aunt Jemima | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos | Chester's Popcorn | Chester's Puffcorn | Chiki3 | Chitato3 | Cracker Jack | Doritos (UK & Ireland | Japan) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Imag!ne | Jet-Z3 | Kurkure | Lay's (China | Japan | Taiwan | Thailand) | Life | Mabel | Maker | Margarita | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off the Eaten Path | Oven Baked (Oven Baked Tostitos) | Pipers Crisps | Qtela3 | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simba Chips | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Sunbites | Sunchips | Stacy's | Toddy | Tostitos | Twisties | Uncle Chipps | Walkers (Walkers' brands)

Limited edition/discontinued:
Jazz | Pepsi Ice Cucumber | Crystal Pepsi | Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Boom | Pepsi Capuchino | Pepsi Cappuccino | Pepsi Cherry Vanilla | Pepsi Caribbean Gold | Pepsi Cáfe | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Fire | Pepsi Freeze | Pepsi Gold | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Kick | Pepsi Kona | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Next | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Ginga | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi One | Pepsi Cool

Former/Defunct:
Yum! Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages3 | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Stolichnaya (Licensed) | Slice (drink)

1Joint venture with Empresas Polar.
2Joint venture with Strauss Group.
3Joint venture with Indofood.
4Joint venture with Unilever.
5Joint venture with Postobón S.A..

PepsiCo logo.svg
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