This page only shows primary logo variants. For other related logos and images, see:
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1961–1987 | 1987–1997 | 1997–present |
1961–1987
1987–1997; 2010–2011, 2017–present (Doritos Throwback)
This logo was revived in part of the Doritos Throwback bag.
1997–present
Frito-Lay introduced a new corporate logo in February 1997. It was created by Landor Associates in San Francisco.[1][2]