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1961–1979

Frito-Lay 1971


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1979–1997; 2017-present (Doritos Throwback)

Frito-Lay 1987

This logo was revived in part of the Doritos Throwback bag.

1997–present

Frito Lay logo

Frito-Lay introduced a new corporate logo in October 1997. It was created by Landor Associates in San Francisco.[1][2]


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