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Logopedia
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Launched in 1985, Frooti is the most popular mango-flavoured drink in India, and the flaship product of beverage company Parle Agro. Its competitors include Maaza by The Coca-Cola Company and Slice by PepsiCo.

200?–2015[]

Frooti

2015–present[]

Frooti 2015
Designer:  Sagmeister & Walsh
Typography:  Unknown
Launched:  March 2015

Frooti underwent a brand refresh in 2015 and introduced a new logo and corporate identity designed by Sagmeister & Walsh, which has worked with Parle Agro on several occasions, including for the rebrand of Appy Fizz the following year. The product is promoted using a miniature world with tiny scaled models of vehicles, people and plants, and actor Shah Rukh Khan as the brand ambassador.


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