Launched in 1985, Frooti is the most popular mango-flavoured drink in India, and the flaship product of beverage company Parle Agro. Its competitors include Maaza by The Coca-Cola Company and Slice by PepsiCo.
200?–2015[]
2015–present[]
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Frooti underwent a brand refresh in 2015 and introduced a new logo and corporate identity designed by Sagmeister & Walsh, which has worked with Parle Agro on several occasions, including for the rebrand of Appy Fizz the following year. The product is promoted using a miniature world with tiny scaled models of vehicles, people and plants, and actor Shah Rukh Khan as the brand ambassador.
Beverage products: Mango juice: Frooti | Apple juice and soda: Appy and Appy Fizz | Drinking water: Bailley | Flavoured cola: Frio | Soda: Bailley Soda | Masala soda: Dhishoom | Malt-flavoured fruit juice: B Fizz | Flavoured milk: Smoodh | Tonic water and ale: Bombay 99 Defunct products: |