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1983-???

Fruit Roll-Ups' first logo had a striped, worm-like font.


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Fruit Roll-Ups' second logo adds more corners to the lettering, turns the name white and places it in a green rectangle. Above the name is a small gathering of fruit.

The logo on the front of the box later featured specific fruit for specific flavors.

The Fruit Roll-Up logo on the front of the box later featured fruit related to the specific flavor. Here, two strawberries adorn the logo on a box of Strawberry Fruit Roll-Ups.
The first logo for the fictitious Fruit Roll-Ups Factory. The then-current Fruit Roll-Ups logo is presented in gray with 'FACTORY' in black text underneath.

Fruit Roll-Ups Factory 1993 commercial


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Wilder white lettering at a diagonal slant with a curled Roll-Up for the dash, still against a green rectangle.

Notice the longer horizontal lines on the 'F', the distance between the 'F' and the top of the first 'R', and the ends of the 'S'.

A logo for the fictitious Fruit Roll-Ups Factory seen in various commercials- the text is green and the Roll-Up standing in for the dash is red.

Fruit Roll-Ups Factory 1994 commercial


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Wilder white lettering at a diagonal slant with a curled Roll-Up for the dash, still against a green rectangle (with slight tweaks to the lettering).
One 1995 logo for the fictitious Fruit Roll-Ups Factory. The word 'FACTORY' is slightly closer in style to the Fruit Roll-Ups logo.

Fruit Roll-Ups Factory 1995 commercial


???–1998

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An updated logo for the fictitious Fruit Roll-Ups Factory- the 'O' in 'FACTORY' is also a swirl.

Fruit Roll-Ups Factory 1996 commercial

Another updated logo for the fictitious Fruit Roll-Ups Factory. The letters in 'FACTORY' are bubblier.

Fruit Roll-Ups Factory 1997 commercial

1998-2004

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2004-2009 (US), 2004-present (Canada)

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2009-present (US)

Fruit Roll-Ups Logo 4C.png


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???-present


Tall, green letters arranged in a curve with a white border- just like the 2009 logo- but with a solid green color and a different font for the word 'FRUIT'.


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