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| 1980–1989 | 1989–1994 | 1994–1995 | 1995–1997 | 1997–1998 |
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| 1998–2004 | 2004–2009 (United States), 2004–2024 (Canada) | 2009–2023 (United States) | 2021–2023 | 2023–present (United States), 2024-present (Canada) |
1980–1989[]
Fruit Roll-Ups were introduced in test markets in 1980 and nationally in 1983.
1989–1994[]
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BETTER LOGO NEEDED |
Strawberry variant 
Fruit Roll-Ups Factory
1994–1997[]
1994–1995[]
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BETTER LOGO NEEDED |
Fruit Roll-Ups Factory 
1995–1997[]
Fruit Roll-Ups Factory
1997–1998[]
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BETTER LOGO NEEDED |
Fruit Roll-Ups Factory
Fruit Roll-Ups Factory
1998–2004[]
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SVG NEEDED |
Print variant
2004–2009 (United States), 2004–2024 (Canada)[]
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BETTER LOGO NEEDED |
2009–2023 (United States)[]
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SVG NEEDED |
2021–2023[]
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BETTER LOGO NEEDED |
2023–present, 2024-present (Canada)[]
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