GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network based in Diliman, Quezon City. It is the flagship property of publicly traded GMA Network, Inc. and it is commonly signified to as the "Kapuso Network" in reference to the outline of the company’s logo.
Republic Broadcasting System[]
1950–1956[]
Designer:
Unknown
Typography:
Unknown
Launched:
March 1, 1950
The origin can traced back to Loreto F. de Hemedes Inc. through DZBB, which started airing its radio broadcast on March 1, 1950, and officially launched as a local radio station in Manila on June 14, 1950. Under the name, Republic Broadcasting System: DZBB 580, the initials of RBS and its station name BB were based from the founder's name and nickname (Robert "Bob" Stewart).
RBS started its television station, upon the establishment of RBS TV Channel 7 (under the call letters DZBB-TV) on October 29, 1961, becoming the Philippines' fourth terrestrial television station.
On September 21, 1972, then President Ferdinand Marcos declared martial law by the Proclamation 1081 virtue. He was ruling by decree and curtailed press freedom and other civil liberties, forcing the congress and media establishments including RBS to shut down.
Three months later, in December 1972, RBS was given the green light by the government to return to its airwaves, but with limited three-month permits.
GMA Radio-Television Arts[]
1974–1977[]
Designer:
Rod Reyes, Dan
ny Almiranez
Typography:
Venus Envy Regular (modified)
Launched:
May 28, 1974
In 1974, RBS was rebranded as GMA Radio-Television Arts, with the acronym GMA standing for Greater Manila Area. However its legal name Republic Broadcasting System, Inc. was still used until 1996.
In 1975, GMA Radio-Television Arts released their slogan "Where You Belong", which was used until 2002.
1977–1992[]
Designer:
Unknown
Typography:
Neue Bold Condensed
Launched:
Unknown
GMA Rainbow Satellite[]
1992–1994[]
Designer:
Unknown
Typography:
Futura Extra Bold Helvetica
Launched:
April 30, 1992
On April 30, 1992, as part of a new ambition to reach viewers abroad, GMA updated its network identity, rebranding as GMA Rainbow Satellite.
GMA Network[]
1995–2002[]
1995–1998[]
Designer:
GMA Creative Services Department (in-house)
Typography:
Futura Extra Bold
Launched:
January 1, 1995
An overall modification was made to the "Rainbow Satellite" logo in 1995, on GMA's 45th anniversary, and the same year when GMA became GMA Network. It was shown enclosed in a box on print ads.
On May 16, 1996, RBS formally changed its corporate name to GMA Network, Inc., with GMA being a new abbreviation for Global Media Arts. A 2D version existed at one point, but it was a placeholder for the next logo in 1998.
1998–2002[]
Designer:
GMA Creative Services Department (in-house)
Typography:
Futura Extra Bold
Launched:
July 25, 1998 (unveiling) August 16, 1998 (official)
On July 25, 1998, to coincide with the network's 100-kilowatt transmitter power upgrade, during the network's musical special Sandaang Biyaya: Sandaang Pasasalamat, the final logo of the 'rainbow' was unveiled, and officially went into use on August 16, 1998. In this version, the satellite was dropped from the logo (most likely because the Rainbow Satellite had been decommissioned at the time).
This logo still remains visible within the GMA Network Center, notably on the glass panels in the lobby.
April–October 2002[]
Designer:
GMA Program Support Department - Creative Services Unit (in-house)
Typography:
Futura Extra Bold
Launched:
April 2002
In preparation for the rebranding as the Kapuso network on October 27, 2002, GMA dropped the familiar rainbow after a decade of use. It has an interim slogan, Walang Kasingkulay ang Buhay sa GMA. The GMA text with the logo from 1998, however, is still used as a secondary logo until October 26, 2002.
2002–present[]
Designer:
GMA Program Support Department - Creative Services Unit (in-house)
Typography:
Century Gothic Bold
Launched:
October 24, 2002 (trademark filing) [1] October 27, 2002 (official)
On October 27, 2002, during an episode of the network's longest-running Sunday afternoon musical variety show SOP, GMA refreshed its identity for a brand new logo, which features a rainbow colored heart-shaped logo, the Kapuso, represented by the slogan Kapuso ng Pamilyang Pilipino, Anumang Kulay ng Buhay.
Despite a new design, it has several odes to the previous logos of the network: GMA's trademark blue color remains as the color of the wordmark, and the rainbow colors that defined the past few logos live on in the heart-shaped symbol. With a lifespan of more than two decades, it is the longest-lived logo and branding of the network. The logo would always appear in its 2D form for corporate purposes, but its on-screen appearance would change over time. All of these can be seen below.
2002–2011[]
Designer:
GMA Program Support Department - Creative Services Unit (in-house) Nes Lacson (Heart animation)
Typography:
Century Gothic Bold
Launched:
October 27, 2002
This logo features a slightly shorter and wider Kapuso heart. It first appeared on the network's station ID, which was also unveiled on October 27, 2002. It was later used as an on-screen bug from December 29, 2006 to March 21, 2011.
2007–2011 (secondary)[]
Designer:
GMA Program Support Department - Creative Services Unit (in-house)
Typography:
Century Gothic Bold
Launched:
2005 (GMA Pinoy TV) 2007 (as secondary logo)
A 3D version of the logo was first used in GMA Pinoy TV in 2005 and officially used as a secondary logo in 2007. It is used for subsidiaries, advertisements, websites, microphones, and other purposes.
2011–2024 (primary), 2024–present (secondary)[]
Designer:
GMA Program Support Department - Creative Services Unit (in-house)
Typography:
Century Gothic Bold
Launched:
February 2011
In 2011, a new 3D version of the logo was unveiled, featuring a brighter shade of blue. It was first used on billboard advertisements in early 2011, and later as an on-screen bug from March 21, 2011 to July 17, 2024.
As of June 28, 2024, this is no longer the primary logo, but remains in use in certain cases, such as on the logos of GMA's divisions (i.e. Sparkle, GMA Integrated News (for opening bumper and lower-third graphics of newscasts), GMA Music, etc), on GMA's website (until March 2025), and on YouTube prints of programming in mid-2025 (i.e. Encantadia Chronicles: Sang'gre) until the next logo replaced it.
2024–present[]
Designer:
GMA Program Support Department - Creative Services Unit (in-house)
Typography:
Century Gothic Bold
Launched:
June 26, 2024 (reveal) June 28, 2024 (official)
On June 28, 2024, ahead of its 75th anniversary in 2025, GMA updated its logo, featuring darker hues, and unveiled a new slogan and its station ID: Isa Sa Puso ng Pilipino. The original version of this logo features extra spacing between the GMA wordmark and the Kapuso heart, which is first used on GMA's 2024 station ID; this remains as an alternate version. It is used concurrently with the 2011 logo and is currently also used as a screen bug since July 18, 2024. On March 2025, the logo began appearing on GMA Network's website.
Owner GMA Holdings, Inc. (25.17%) | Group Management and Development, Inc. (23.47%) | FLG Management and Development Corporation (20.01%) | M.A. Jimenez Enterprises (13.49%) | Television International Corporation (9.94%)
Films Released: The Cheating Game | Firefly | Lost Sabungeros | Green Bones Upcoming: 58th | Moments of Love: On Borrowed Time | KMJS Gabi Ng Lagim: The Movie | P77 Notes: 1 produced by ZOE Broadcasting Network.
Inactive/Defunct Super Radyo DWBB 1413 Baguio | Super Radyo DYBB 1503 Roxas | Super Radyo DXYK 1179 Butuan | Super Radyo DXBB 1107 GenSan | Super Radyo DXRL 1341 Koronadal
Former Members: Ateneo Blue Eagles | De La Salle Green Archers | FEU Tamaraws | NU Bulldogs | PCU Dolphins | University of Manila | UP Fighting Maroons | UST Growling Tigers | Trinity Stallions | AUF Great Danes
