Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1950–1961 1961–1974 1961–1965 1965–1972 1972–1974 1974–1977
1950–1961 1961–1974 1961–1965 1965–1972 1972–1974 1974–1977
1977–1992 1992–1995 1995–1998 1998–2002 2002 2002–present
1977–1992 1992–1995 1995–1998 1998–2002 2002 2002–present

GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network based in Diliman, Quezon City. It is the flagship property of publicly traded GMA Network, Inc. and it is commonly signified to as the "Kapuso Network" in reference to the outline of the company’s logo.

Republic Broadcasting System[]

1950–1961[]

GMA Network 1950

The origin can traced back to Loreto F. de Hemedes Inc. through DZBB, which started airing its radio broadcast on March 1, 1950, and officially launched as a local radio station in Manila on June 14, 1950. Under the name, Republic Broadcasting System DZBB 580, the initials of RBS and its station name BB were based from founder Robert La Rue Stewart's name and nickname (Robert BOB Stewart). 

1961–1974[]

RBS
Designer:  Unknown
Typography:  Venus Bold Extended (RBS, modified)
Unknown (Republic Broadcasting System)
Launched:  Unknown

1961–1965[]

DZBB Channel 7
Designer:  Unknown
Typography:  Unknown
Launched:  October 29, 1961

Venturing into television in the 1960s, started its television station, upon the establishment of RBS TV Channel 7 (under the call letters DZBB-TV) on October 29, 1961, becoming the Philippines' fourth terrestrial television station.

1965–1972[]

RBS Channel 7 1965
Designer:  Unknown
Typography:  Clarendon
Launched:  Unknown

1972–1974[]

RBS TV 7 Logo 1972
Designer:  Unknown
Typography:  Venus Bold Extended (modified)
Launched:  Unknown

GMA Radio-Television Arts[]

1974–1977[]

Gma1974final
Designer:  Unknown
Typography:  Garamond Serial Regular (modified)
Venus Envy Regular (modified)
Launched:  July 1974

In 1974, RBS was rebranded as GMA Radio-Television Arts, with the acronym GMA standing for Greater Manila Area.

1977–1992[]

GMARTA1977final
Designer:  Unknown
Typography:  Garamond Serial Regular (modified)
Neue Bold Condensed
Launched:  Unknown

GMA Rainbow Satellite[]

1992–1995[]

GMA Network Rainbow Satellite 1992 Original
Designer:  Unknown
Typography:  Futura Extra Bold
Helvetica
Launched:  April 30, 1992

On April 30, 1992, as part of a new ambition to reach viewers abroad, GMA again rebranded its network identity. The new logo is a rainbow, an evolution of the rainbow add-on for the 1979 logo used from the late-80s to 1992, beamed by a satellite with the colors of red, orange, yellow, green, blue, indigo and violet of which the rainbow logo design would continue until October 26, 2002. Underneath its logo is their slogan from 1975, "Where You Belong".

GMA Network[]

1995–2002[]

1995–1998[]

GMA71995final
Designer:  Unknown
Typography:  Futura Extra Bold
Launched:  Unknown

An overall modification was made to the "Rainbow Satellite" logo in 1995, on GMA's 45th anniversary, and the same year when GMA became GMA Network. In print ads, it was shown enclosed by a box. On May 16, 1996, GMA formally changed its corporate name to GMA Network, Inc., with GMA now standing for Global Media Arts. At one point, a 2D version existed but it was a placeholder for the next logo in 1998.

1998–2002[]

GMARainbowLogo1998recolored
Designer:  Unknown
Typography:  Futura Extra Bold
Launched:  September 1, 1998

The final logo of the 'rainbow' was launched on September 1, 1998. In this version, the satellite was dropped from the logo (most likely because the Rainbow Satellite had been decommissioned at the time), and the "Where You Belong" slogan makes a return.

As of 2022, this logo is still used on the glass panels of the stairs inside the GMA Network Center.

2002[]

GMA2002LOGO
Designer:  Unknown
Typography:  Futura Extra Bold
Launched:  September 1, 1998 (wordmark)
January 2002 (official)

In preparation for its rebranding as the Kapuso network on October 27, 2002, GMA dropped the rainbow. It has a new tagline, Walang Kasingkulay ang Buhay sa GMA. The GMA text with the logo from 1998, however, is still used as on-screen bug until October 26, 2002.

2002–present[]

GMA
Designer:  GMA Creative Service (in-house)
Typography:  Century Gothic Bold
Launched:  October 27, 2002

On October 27, 2002, during an episode of the network's longest-running Sunday afternoon musical variety show SOP, GMA refreshed its identity for a brand new logo, which features a rainbow colored heart-shaped logo, the Kapuso, represented by the slogan Kapuso ng Pamilyang Pilipino, Anumang Kulay ng Buhay.

A new 3D version of this logo is used since early 2011, on billboard advertisements. It is also used as an on-screen bug since March 22, 2011 until July 17, 2024.

On June 28, 2024, GMA launched a new station ID featuring a revised version of the 2002 logo with a new slogan, Isa Sa Puso ng Pilipino, ahead of the network's 75th anniversary in 2025. It is currently in tandem with the 2011 version of that logo.

External links[]


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