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Contents

1950-1961 1961-1965 1965-1972 1972-1974 1974-1978 1978–1992
1950-1961 1961-1965 1965-1972 1972-1974 1974-1978 1978–1992
 
1992–1995 1995–1998 1998–2002 2002 2002–present (Flat-color version) 2011–present (3D version)
1992–1995 1995–1998 1998–2002 2002 2002–present (Flat-color version) 2011–present (3D version)

GMA Network (Global Media Arts or simply GMA, formerly as DZBB Channel 7 from 1961 until 1972, RBS (Republic Broadcasting System) from 1950 until 1974, GMA Radio-Television Arts from 1974 until 1992, GMA Rainbow Satellite and briefly from 1992 until 1995) is a Philippine free-to-air television and radio network based in Diliman, Quezon City. It is the flagship property of publicly traded GMA Network, Inc. and it is commonly signified to as the "Kapuso Network" is a Filipino term for "one at heart" in 2002 in reference to the outline of the company’s logo.

RBS Channel 7

1950–1961

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The origin can traced back to Loreto F. de Hemedes Inc. through DZBB, which started airing its radio broadcast on March 1, 1950, and officially launched as a local radio station in Manila on June 14, 1950. Under the name, Republic Broadcasting System DZBB 580, the initials of RBS and its station name BB were based from founder Robert La Rue Stewart's full name and nickname (Robert BOB Stewart). 

1961–1974

RBS.svg

1961–1965

DZBB Channel 7.PNG

Venturing into television in the 1960s, started its television station, upon the establishment of RBS TV Channel 7 (under the call letters DZBB-TV) on October 29, 1961, becoming the Philippines' fifth terrestrial television station.


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1965–1972

RBS Channel 7 1965.svg

1972–1974

RBS TV 7 Logo 1972.svg

GMA Radio-Television Arts

1974–1978

Gmalogo1974.png
Gma1974final.svg
GRTAlogo1976 (1).png

 

In 1974, RBS was rebranded as GMA Radio-Television Arts, with the acronym GMA standing for Greater Manila Area. it launched a new symbol and utilizes the square-rounded edge insignia, containing the name of the station.

1978–1992

GMA1979Print.svg

In 1978, the logo was modified. The word “GMA” and “ARTS” uses a Serif old stylized Garamond font in yellow color. The letter “R” extending its ribbon rounded tail underneath the letter “T” of ARTS while the word “Radio Television” uses a San Serif Helvetica Neue Bold Condense font in white toning the pale blue background with black outlines.

GMA Rainbow Satellite

1992–1995

GMA Network Rainbow Satellite 1992 Original.svg

 

On April 30, 1992, as part of a new ambition to reach viewers abroad, GMA again rebranded its network identity. The new logo is a rainbow, an evolution of the rainbow add-on for the 1979 logo used from the late-80s to 1992, beamed by a satellite with the colors of red, orange, yellow, green, blue, indigo and violet of which the rainbow logo design would continue until 2002. The GMA letters are colored in blue and uses a TW Century Extra Bold font. Underneath its logo is their slogan from 1975, "Where You Belong" in the Eurostile font.

GMA Network

1995–2002

1995–1998

GMA71995final.png

An overall modification was made to the "Rainbow Satellite" logo in 1995, on GMA's 45th anniversary, and the same year when GMA became GMA Network. In this version, GMA's rainbow was curved, and the "Rainbow Satellite" was dropped, as was "Where You Belong" (although it did remain as the slogan). In print ads, it was shown enclosed by a box. On May 16, 1996, GMA formally changed its corporate name to GMA Network, Inc., with GMA now standing for Global Media Arts.  

1998–2002

GMARainbowLogo1998recolored.svg

The final logo of the 'rainbow' was launched on September 1, 1998. In this version, the satellite was dropped from the logo (most likely because the Rainbow Satellite had been decomissioned at the time), leaving the GMA text and the rounded rainbow behind, and the "Where You Belong" slogan makes a return. The gradients and texture on the GMA text were also eliminated.

2002

GMA2002LOGO.svg

In preparation for its rebranding later in 2002, GMA dropped the rainbow on most of the logo's uses, leaving only the text. It has a new tagline, Walang Kasingkulay ang Buhay sa GMA.

2002–present

GMA.svg

On October 27, 2002, during an episode of the network's longest-running Sunday afternoon musical variety show SOP, GMA refreshed its identity for a brand new logo, which features a rainbow colored heart-shaped logo, the Kapuso, represented by a new slogan Kapuso ng Pamilyang Pilipino, Anumang Kulay ng Buhay (One in Heart With the Filipino family, In Whatever Colors of Life), and a Century Gothic Bold font for the letters. 

Despite a new design, it has several odes to the previous logos of the network: GMA's trademark blue color remains as the color of the wordmark, and the rainbow colors that defined the past few logos live on in the heart-shaped symbol.

2011–present

GMA.png


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In 2011, the GMA logo was modified. The "GMA" letters part is seen to be more beveled and the logo has a "glow" effect.

See also


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