Not to be confused with GOTV.
MultiChoice launched GOtv in 2011 to offer a difference in channel selection and pricing than with DStv. Unlike DStv, GOtv is a terrestrial service. Just as its name entails, it is meant for flexibility in entertainment as opposed to DStv.
This logo follows the look of the 2010 DStv logo except for both the arc and the slogan, with the trademark symbol removed. However, the slogan has been changed to "Live it. Love it." and it has been used since September 2015.